"DMEXCO needs to establish interactive formats"
DMEXCO 2023: A Hub for Industry Innovation and Collaboration
DMEXCO, the leading digital marketing and innovation event, is gearing up for another exciting edition this year. With a focus on transparency, quality, and collaboration, the event promises to be a priority for many in the industry.
Christina Ballhorn, a prominent figure in programmatic advertising, is set to stress the importance of transparency and quality at DMEXCO. Her talk is expected to highlight the need for a more open and honest approach in the programmatic advertising space.
Joining her is Donovan Anwander, who has shown a keen interest in AI in advertising, contextual targeting, transparency, and optimization strategies for video targeting. His insights are sure to provide valuable perspectives on the future of these key areas.
Daniel Cummings, on the other hand, will be advocating for substance over buzzwords in discussions at DMEXCO. His emphasis on the need for meaningful conversations is a welcome reminder in an industry that can sometimes be overrun by jargon.
The event is expected to attract company representatives from diverse industries, particularly those involved in artificial intelligence, customer centricity, sustainability, and efficiency. The AI sector, in particular, is anticipated to be especially active, with many looking to initiate new collaborations.
The complexity of the industry cannot be mastered alone, and DMEXCO serves as a platform for cooperation. André Jonker, for instance, expects concrete solution approaches to current e-commerce challenges to emerge from these collaborations.
Changes in the publisher landscape, growth in CTV, DOOH, and retail media, and the debate about more European independence from Big Tech could lead to budget redistribution and new cooperations at DMEXCO. These shifts present exciting opportunities for innovation and growth within the industry.
Florian Hanke, Senior Sales Director DACH at Hybrid, views DMEXCO as a unique networking opportunity. He is particularly looking forward to engaging with international decision-makers and establishing new business relationships.
The interactive formats at DMEXCO could include open discussion rounds with non-pre-curated participants, providing a platform for open and honest conversations among industry professionals.
With only two event days each year, DMEXCO is a priority for many in the industry. The service providers of this year's event are looking forward to it with great anticipation due to the intense activity in various market segments.
So, whether you're a seasoned professional or a newcomer to the digital marketing industry, DMEXCO 2023 promises to be an event not to be missed.
