"Do you have the courage necessary?"
The Spanish government has launched a new campaign, titled "Let's change what it means to have huevos. For huevos," with actor and director Paco León at the helm. This campaign, spearheaded by the Ministry of Equality, aims to promote a more free, diverse, and feminist masculinity.
Paco León, starring in the promotional video for the campaign, encourages young people to "defend what's right." He asserts that having "huevos" can help one make an omelette, an empanada, and dare to report inappropriate behavior. León also emphasizes that "having huevos is dressing how you want, kissing who you deserve," and that "crying doesn't make you any less, nor does shouting make you any more."
State Secretary María Guijarro, who questions what it means to be a man these days, suggests that men are taught to have "huevos" and that it's a question of whether they are born with them or make them. The campaign, as stated by Guijarro, aims to change the meaning of "having huevos."
The campaign comes at the start of the political year, coinciding with the finalization of the first law on gender violence. This law, expected to be sent to the Council of Ministers this month, is a significant step towards addressing gender-based violence in Spain.
However, the government acknowledges a delay in the laws on gender violence, trafficking, and prostitution due to wildfires. The trafficking law is set to be sent in September or October, while the controversial prostitution law remains in the drafting process.
The campaign is directed towards society as a whole and "especially" men and young people, inviting them to reconsider their perceptions of masculinity and contribute to a more inclusive and equal society. As the political year unfolds, the campaign continues to promote a more progressive and feminist approach to masculinity in Spain.
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