DraftKings Initiates September-based Awareness Campaign for Sensible Betting Practices

DraftKings, a leading operator in the gaming industry, has introduced an engaging Responsible Gaming Education Month (RGEM) campaign. This annual event, which runs in September, is focused on education and promoting responsible gambling practices.

As part of the RGEM campaign, DraftKings is inviting its millions-strong audience to explore responsible play tools in a fun and engaging way. The campaign seeks to communicate responsible gambling messages effectively.

The highlight of the RGEM campaign is a sweepstakes initiative. Customers can participate in this competition while learning about responsible gaming practices. By engaging with tools such as "My Budget Builder," "My Stat Sheet," reminder alerts, and "Smart Betting Tips," participants stand a chance to win exciting prizes, including NFL tickets and a grand prize trip to Super Bowl LX.

The My Budget Builder tool is an innovative feature introduced by DraftKings to educate players about managing their gambling spending. This tool is a part of DraftKings' expanding commitment to responsible gambling, aiming to provide resources and tools that support responsible play and enhance the customer experience.

In addition to the sweepstakes, DraftKings is also promoting safer gambling tips and education on Mondays as part of the RGEM campaign. The company has banned the use of credit cards for funding payments and deposits to the platform due to responsible gambling risks.

DraftKings' Chief Responsible Gaming Officer, Lori Kalani, commented on the campaign, stating, "Our RGEM campaign invites customers to explore responsible play tools in a fun and engaging way. We are committed to providing customers with tools that support responsible play and enhance their experience."

The RGEM campaign and the National Football League (NFL) season are coinciding with the launch of a new Code of Responsible Play by DraftKings. This code outlines the company's commitment to promoting responsible gambling and providing a safe and enjoyable gaming environment for its customers.

DraftKings is not alone in promoting responsible play this season, with other operators joining in. The industry as a whole is recognising the importance of responsible gambling and is taking steps to ensure a safer and more enjoyable gaming experience for all.

In conclusion, DraftKings' RGEM campaign is a significant step towards promoting responsible gambling and educating its customers about the importance of making informed decisions. By gamifying the learning process and offering active rewards, the company is making responsible gaming an engaging and rewarding experience for its customers.

DraftKings Initiates September-based Awareness Campaign for Sensible Betting Practices