Dubai residents splurge on expensive home ice baths worth over Dh70,000 for lavish relaxation
In the heart of the United Arab Emirates (UAE), ice baths are no longer a novelty but an integral part of people's daily wellness routines. From energy boosts to muscle recovery, focus enhancement, and mental wellbeing, these cold water immersion therapies are becoming increasingly popular.
This surge in demand, driven by a deep commitment to wellness rather than as a status symbol, has created a niche market for luxury ice bath companies in Dubai. Two such companies, TeckWave and Qey, are leading the charge in this burgeoning industry.
TeckWave, founded by Hooman Sadrpanah, recognised the market opportunity early. The company offers a range of ice baths, with costs varying from Dh8,000 to Dh32,000, catering to different budgets and preferences. For those seeking a more extravagant option, TeckWave's most expensive ice bath installations can cost over Dh70,000.
Qey, on the other hand, supplies luxury ice baths in the UAE, with residential models priced around Dh30,000. Jon Davies, Qey's general manager, entered the market due to a personal experience and the need for aesthetically pleasing ice baths. Customisation is a primary driver for UAE clients when purchasing ice baths, with requests for logos, tub size, and unique shapes common.
The engineering behind these luxury ice bath installations addresses climate considerations, such as effective cooling systems and robust filtration capabilities, to accommodate the region's extreme heat and water quality. Material preferences among UAE clientele reflect broader luxury market trends, with wood and stainless steel being the most popular choices.
The UAE is a top buyer of ice baths within the Gulf Cooperation Council (GCC), with rapid economic growth, a strong wellness culture, and a high number of entrepreneurs contributing to the market's demand. The intense competition in the UAE market drives companies to focus on quality, serviceability, and resilience to stay competitive and fuel growth.
For most clients, owning an ice bath is a wellness investment, aiming to function for over 10 years. Cold water immersion therapy, involving water temperatures between 10-15 degrees Celsius, has been shown to reduce inflammation, accelerate muscle recovery, potentially boost immune system function, and provide other health benefits.
As Dubai's wellness obsession continues to grow, so does the demand for high-end home ice bath installations. This niche market caters to wealthy demographics with specific wellness motivations, offering a unique blend of performance and aesthetics. With companies like TeckWave and Qey leading the way, the future of luxury ice baths in Dubai looks set to remain a cool and refreshing prospect.
