Economic strength evident in U.S., yet reasons for cautious optimism on future outlook - GlobalData analysis
August 2025 Auto Sales: A Snapshot
In August 2025, the US auto market showed signs of growth, with Light Vehicle (LV) sales increasing by 3.5% year-on-year (YoY) to reach 1.47 million units. The daily selling rate also saw an uptick, rising to 54.5k units/day from 53.7k units/day in July 2025.
Despite the overall growth, the Large Pickup segment had a disappointing month, with a market share of 12.8%, its lowest since March. On the other hand, Compact Non-Premium SUVs claimed a market share of 21.8%, its highest since March, while Midsize Non-Premium SUVs had a market share of 17.6%, the segment's highest since April 2022.
The Toyota RAV4 was the bestselling Light Vehicle in August 2025, with sales of 42.3k units. The Ford F-150 followed closely in second place, with sales of 41.3k units. The Chevrolet Silverado came in third with sales of 36.3k units.
The Hyundai Group's market share in August 2025, at 12.2%, appears to be its highest ever. General Motors (GM) was the bestselling Original Equipment Manufacturer (OEM) in August 2025, with total sales of 252k units and a market share of 17.1%. Toyota Group was the second-best selling OEM, with volumes of 225k units and a market share of 15.3%. Ford Group ranked third, with sales of 185k units and a share of 12.6%.
The Chevrolet Traverse achieved its highest monthly sales since its redesign in 2024 in August 2025. The Chevrolet Equinox also had strong sales, with both gasoline-powered and electric versions performing well. The Honda Prologue saw a boost in sales in August 2025 due to the upcoming ending of EV tax credits and generous incentives.
However, the selling rate is forecast to decline in the coming months, and YoY sales comparisons could turn negative for the remainder of 2025. Retail sales were estimated at 1.28 million units in August 2025, up by 3.4% YoY, while fleet sales were thought to total 195k units in August 2025, up by 4.0% YoY. August 2025 had one selling day fewer than August 2024, resulting in a 7.3% YoY increase on a selling day-adjusted basis.
The name of the manager from GlobalData who forecasted sales in America for 2025 is not mentioned in the provided search results.
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