Education company GEMS collaborates with ENOC's YES Rewards program through Loyyal, enabling students to earn and redeem points.
In a groundbreaking move, GEMS Education, the region's largest private K-12 education provider, has partnered with the UAE's premier fuel loyalty program, YES Rewards from ENOC Group. Powered by Loyyal's Xpand Point platform, this partnership aims to reward customers and the community with benefits from the school gates to the petrol forecourt.
The collaboration enables seamless points exchange between the two programs. GEMS Rewards members can now earn points with every purchase from ENOC service stations, and YES Rewards members can do the same with purchases from GEMS Education's retail network.
Speaking about the partnership, Mr. Dino Varkey, Group Chief Executive of GEMS Education, stated, "This partnership is a testament to our shared commitment to reward our customers and community. We are excited to offer our members the opportunity to earn and redeem points across both platforms, enhancing the value of their loyalty."
Similarly, Mr. Hussain Sultan Lootah, Acting Group CEO of ENOC, added, "We are delighted to partner with GEMS Education to offer a combined loyalty program. This partnership will provide our members with exclusive benefits, further enhancing their shopping and fueling experience."
Ashish Kumar Singh, CEO of Loyyal, also commented, "We are thrilled to be a part of this partnership, enabling the seamless exchange of points between GEMS Rewards and YES Rewards. This collaboration will offer a unique and engaging experience for the members of both programs."
GEMS Rewards currently serves over 300,000 members, including parents, staff, and friends of the GEMS Education community. Members can redeem points directly against tuition fees through the GEMS Rewards app. Similarly, GEMS Rewards members can convert their points into YES Rewards to benefit from ENOC's fuel and retail offers.
The GEMS Rewards app offers instant access to hundreds of exclusive discounts and lifestyle offers. With this partnership, members of both YES Rewards and GEMS Rewards can now earn extra value with every purchase from ENOC service stations or GEMS Education retail network.
This partnership is set to revolutionise the way customers engage with both education and fuel services, offering a unique and rewarding experience.
