Education giant GEMS collaborates with ENOC's YES Rewards program through Loyyal platform for partner rewards and benefits.
YES Rewards and GEMS Rewards Partner to Offer Greater Value
In an exciting development, YES Rewards, the fuel loyalty programme from ENOC Group, has announced a partnership with GEMS Rewards, the loyalty programme of GEMS Education. This collaboration aims to provide benefits from the school gates to the petrol forecourt, offering members the opportunity to exchange points across both networks for exclusive lifestyle and educational benefits.
The partnership, powered by Loyyal's Xpand Point platform, is a significant step towards reinforcing the commitment to offering greater value across both networks with every purchase. Ashish Kumar Singh, CEO of Loyyal, played a crucial role in enabling this collaboration.
For YES Rewards members, this partnership means they can now exchange their points for exclusive lifestyle and educational benefits through GEMS Rewards. The GEMS Rewards app provides instant access to hundreds of exclusive discounts and lifestyle offers, while GEMS Rewards members can convert their points into YES Rewards to benefit from ENOC's fuel and retail offers.
This partnership also allows members to redeem points directly against tuition fees on GEMS Rewards, unlocking greater value across both networks with every purchase. With over 300,000 members, including parents, staff, and friends of the GEMS Education community, this collaboration promises to bring significant benefits to a wide audience.
Mr. Dino Varkey, Group Chief Executive of GEMS Education, expressed a shared commitment with ENOC to reward their customers and community with meaningful, tangible benefits. He believes this partnership will further enrich the lives of their members and customers.
This seamless points exchange between the two programs is set to revolutionise the way customers interact with both networks, offering a unique and rewarding experience. Whether it's filling up at the petrol station or paying school fees, every purchase now brings you closer to exclusive benefits.
