Emerging Chinese Original Equipment Manufacturers (OEMs) are making their way into Europe

Emerging Chinese Original Equipment Manufacturers (OEMs) are making their mark in Europe's automotive sector, accelerating the electrification process. LeasePlan identifies significant trends and challenges these OEMs encounter.

, and Administrator

2025 September 14 . 1:37 AM

2 min read

Emerging Chinese Original Equipment Manufacturers (OEMs) are making a entrance into the European... — Emerging Chinese Original Equipment Manufacturers (OEMs) are making a entrance into the European market

Emerging Chinese Original Equipment Manufacturers (OEMs) are making their way into Europe

Chinese Original Equipment Manufacturers (OEMs) are making a significant push into the European market in 2022, aiming to compete with established premium vehicle brands. Competitive pricing and cutting-edge features are characteristics of these new vehicles, as reported in a database of EV Market Reports.

Seven OEMs, represented by eight brands, are planning to release 16 vehicles across multiple markets this year. These include brands like BYD, which is entering the European market with new electric vehicles produced in local or nearby factories. BYD's new plant in Thailand is exporting the Dolphin electric car to countries including Germany, Belgium, and the Netherlands. The company is also building production facilities in Hungary and Turkey to better meet European standards and demand.

These vehicles often feature innovative electric powertrains and advanced technologies tailored to European customers. Emphasis is placed on environmental friendliness, modern design, and high technology integration, typically inspired by premium automotive experience through collaborations with experienced designers and engineers.

Past attempts by Chinese OEMs to join the European market were not successful. However, this time around, innovation, not just a low-cost strategy, is a key focus for the car models announced for 2022 by these Chinese OEMs. Many of these new entrants aim to challenge established, premium vehicle brands.

Access to 350+ other valuable EV Market Reports is available for free, providing insights into this dynamic market. European consumers' trust in Chinese OEMs requires investments, know-how, and appropriate certifications. The vehicles to be launched by these Chinese OEMs in 2022 will be released across various markets, and the companies are employing strategies beyond just low cost to compete with established, premium vehicle brands.

Chinese OEMs are hoping to win over European consumers with their innovative car models in 2022. The reports, which include information on the EV Market, are accessible in the database and available for reading. It remains to be seen how these new entrants will fare in the competitive European market, but one thing is certain: the landscape of the automotive industry is set for an exciting transformation.