Enhanced revenue projections for BetMGM, a joint venture, stemming from increased European soccer tournaments, are attributed to co-owner Entain.
Entain's Online Betting Momentum Boosted by Women's Euros and Club World Cup
Entain, a leading British gambling firm, has reported a robust online betting growth, with the success of specific sports events playing a significant role in this achievement. The company's net gaming revenue in its largest market, the UK and Ireland, showed a 9% growth at constant currency for the six months ended June.
The Women's Euros and the Club World Cup tournaments in 2025 were pivotal in driving Entain's strong online betting performance. The Women's Euros, a soccer tournament, was the most bet-on women's Euros ever for Entain, with the British soccer team's historic win against world champions Spain generating exceptional interest. However, due to the home team's victory, Entain incurred some losses on the final game due to payouts on winning bets.
On the other hand, the Club World Cup, a new event, did not overlap with the Women's Euros, allowing Entain to maintain steady betting engagement between major men's international football events. The tournament was particularly popular in Brazil, where bets placed on this event doubled compared to South America's Copa America. The Club World Cup final, with Chelsea defeating Paris Saint-Germain, was the single most bet-on match of the year for Entain.
Despite a small loss on the Women's Euros final, the combined effect of both tournaments was strongly positive. The Women's Euros and the Club World Cup contributed to Entain’s solid H1 performance in 2025, with the company raising its full-year guidance following this strong growth. The successful betting activity around these tournaments helped reinforce Entain’s confidence in driving sustainable growth and generating significant cash flow.
Entain's Chief Financial Officer (CFO), Rob Wood, stated that the company is seeing a rise in interest in female sports, particularly evident in the high betting volumes for the Women's Euros. This growth in online betting momentum for Entain is attributed to the Women's Euros and the inaugural Club World Cup tournament.
The 2025 French Open was another significant event that contributed to Entain's record engagement. The tournament was the most bet-on Grand Slam event for Entain, further bolstering the company's online betting growth.
In summary, the Women's Euros and the inaugural Club World Cup tournaments are the driving forces behind Entain's strong online betting momentum. The company forecasts its annual core profit outlook above market expectations, reflecting its confidence in maintaining this growth trajectory.
- The success of the Women's Euros and the Club World Cup tournaments in 2025 significantly contributed to Entain's robust online betting growth, as these events attracted high betting volumes and generated exceptional interest.
- While Entain incurred some losses on the final game of the Women's Euros due to payouts on winning bets, the company still saw a positive overall impact from these tournaments, due to strong betting engagement and a rise in interest in female sports.
- In addition to the Women's Euros and the Club World Cup, the 2025 French Open was another significant event that boosted Entain's online betting growth, making it the most bet-on Grand Slam event for the company.
