Enhancing Betway's racing offerings with a substantial boost from AllSported.
AllSported, a renowned B2B racing trading feed provider, has taken its collaboration with Betway to new heights. Based in Malta, AllSported is recognised as a best-in-class provider, offering advanced solutions to empower operators like Betway to optimise their offerings and enhance customer engagement.
The expanded partnership will see AllSported power Betway's horse and greyhound racing products, aiming to provide the entire racing portfolio with the same level of pricing efficiency and margin optimisation. This move is a natural progression from their previous collaboration on South African horse racing content and greyhound products.
Betway, a leading online global betting and gaming brand, owned by the Super Group, has been at the forefront of the industry. The partnership between AllSported and Betway has been pivotal in establishing a successful collaboration, with AllSported's advanced feed maximising trading efficiency for bookmakers.
AllSported specialises in delivering accurate, low-latency odds, comprehensive pre-race content, and race-day data. This approach ensures a seamless and engaging experience for customers, enhancing their overall satisfaction with Betway's racing products.
With this expanded partnership, both AllSported and Betway continue to demonstrate their commitment to innovation and excellence in the sports betting industry. As they move forward, customers can expect an even more optimised and engaging racing experience from Betway.
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