Enjoying the Freshest Aspects of a Recent Menstrual Product Ad Campaign: 6 Exciting Elements that Captivated Me
In a bold move, British sustainable menstrual product brand Grace & Green has released a new advert that challenges the status quo and brings the often taboo topic of periods in the workplace into the spotlight.
Shot by a majority female crew in Bristol, UK, the advert features a relatable person of normal body shape wearing a green top and light trousers. The humourous approach used in the advert serves to highlight the absurdity of the lack of period products in the workplace, using the lack of essential supplies such as coffee and a working lift as a stark contrast.
The advert, now being shown on Sky TV, has quickly become a favourite period product advert of the year. It is the first TV ad to focus on periods in the workplace, a topic that is rarely discussed so directly. The advert challenges the fact that in 2025, periods are still not discussed and products are not standard in the office.
Miranda Round, head of brand and marketing at Grace & Green, was interviewed about the advert. She emphasized the importance of authenticity and lived experience in the production process, with the advert being shot by a crew that includes people who menstruate, reflecting Grace & Green's female-founded and led status.
The packaging of Grace & Green's products is considered attractive, bucking the trend of unattractive period product branding. The advert asks viewers to "join the period dignity movement". It ends with a powerful message, discussing periods in the workplace and the significant portion of a person's working life spent on their periods.
The advert from Grace & Green is a significant leap forward in period product branding, opening up a much-needed conversation about period dignity and normalising periods in the workplace. It is a step towards creating a more inclusive and understanding environment for all individuals.
Despite the success of the advert, the search results do not provide information about the person behind the new advertisement campaign for Grace & Green sustainable menstrual products. However, the impact of the advert speaks for itself, sparking important conversations and challenging societal norms around periods.
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