European Chair of Rise, Alexandra Maier
The annual International Broadcasting Convention (IBC) is a significant event for the marketing director at CGI and the European chair of Rise - Women in Broadcast. This year, IBC2025 promises to be no exception, as it serves as a platform for discovering fresh perspectives, building new relationships, and strengthening existing ones.
For the speaker, IBC is the most important industry event of the year. Their days at the convention are usually packed with back-to-back meetings with media, clients, or partners. While other events, such as NAB, are important, IBC shines when it comes to the European market.
With over 12 years of attendance, the speaker has a wealth of experience navigating the unique energy of IBC. They emphasise the sense of industry reunion and the possibility of bumping into former colleagues, mentors, mentees, and friends.
To survive the packed schedule, the speaker offers some practical tips. Wearing comfortable shoes, carrying a scarf, staying hydrated, and treating oneself to barista coffee spots are all essential. The speaker also carves out time during IBC to explore the halls, see new technology, and reconnect with old colleagues.
In addition to their role at CGI, the speaker is the chair of the European Rise Advisory Board. They spend time at the Rise stand during the show, which is located at 8.A23. The Rise stand is a great place to learn about the work supporting and elevating women in the broadcast industry.
The Rise Advisory Board, of which the speaker is the chair, is focused on supporting and elevating women in the industry. The speaker attends the Rise pre-show drinks to catch up with familiar faces.
IBC is more than just a convention; it's a place where connections happen, and ideas come to life. It's where business gets done, relationships are built, and trends are set. With its magical atmosphere, taking place against the beautiful backdrop of Amsterdam, IBC2025 is an event not to be missed. The speaker is excited about reconnecting with familiar faces and meeting new ones at IBC2025.
