Evoplay ventures into Ontario via a partnership with Rivalry
In a significant move for the iGaming industry, Rivalry and Evoplay have joined forces to bring high-quality, innovative content to players in the Ontario market. This partnership, announced recently, marks an exciting milestone for both companies as they integrate their portfolios of games.
Evoplay, known for its ambitious promotions, launched a nine-month network promotion in July, aiming to award €2.5m. The Head of Sales at Evoplay, Alex Malchenko, expressed his delight at this development, highlighting it as a significant step forward in the company's global expansion.
Alex Malchenko, who led Evoplay's market entry in Ontario, Canada, in 2025, was promoted to Head of Sales amid the company's expansion in August 2025. Although the title of 'president' was not explicitly mentioned, Malchenko is the highest executive named in relation to this expansion at that time.
The partnership opens the way to the iGaming market in Ontario, with both parties optimistic about their performance in this new territory. Rivalry CEO Steven Salz is particularly excited about the collaboration, which he sees as a strategic move to engage with partner operators and their tier player bases.
Evoplay's ongoing efforts to engage with partner operators is evident in this promotion, which is another part of the company's broader strategy to strengthen its position in the iGaming market. The image credit for this article is courtesy of Evoplay.
Alex Malchenko is confident about Evoplay's prospects in Ontario, expecting high performance from the company in this new market. With the integration of their game portfolios and a shared commitment to quality and innovation, the future looks promising for both Rivalry and Evoplay in Ontario.
