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In a recent survey conducted by Ipsos, one of the world's leading market research companies, it was revealed that 59% of Germans have a good understanding of AI. The study, which included 23,216 respondents from 30 countries, sheds light on the evolving relationship between Germans and Artificial Intelligence.
The survey results suggest that while many Germans are becoming more familiar with AI, they remain skeptical, particularly when it comes to its use in combating misinformation. Only 48% of Germans trust AI in this area, compared to a global average of 66%.
When asked about the future of AI, the survey found that a significant number of Germans believe that AI will increasingly take over tasks such as creating advertising content (73%) or news (63%). However, transparency is a key concern, with 79% of Germans demanding that the use of AI be disclosed.
Christoph Preuß, CEO of Ipsos Germany, stated that AI will increasingly gain a foothold in advertising communication. Despite this, Germans prefer content created by humans, especially on marketing websites (60%) or photojournalistic contributions (73%).
The survey also indicates growing acceptance of AI in Germany, despite skepticism. 49% of Germans believe that the benefits of AI outweigh the disadvantages, an increase compared to 2023. However, many Germans fear that AI could exacerbate misinformation (46%) and negatively impact the job market (38%).
Opinions on the use of AI are divided, with 46% feeling nervous and 45% being enthusiastic. This divide is evident in the attitudes towards AI in businesses and brands, where Germans have a generally skeptical view. Interestingly, only 22% of Germans trust companies more when they use AI for advertising content, while 36% become more distrustful.
The survey was conducted in Germany among 1,000 people. It's worth noting that Ipsos Deutschland GmbH, the German branch of Ipsos, was founded in 2001. The better AI becomes, the stronger the willingness and pressure to use it in knowledge work, according to Christoph Preuß.
Despite these concerns, 59% of Germans expect AI to significantly change their lives in the coming years. As the relationship between humans and AI continues to evolve, it will be interesting to see how these attitudes develop in the future.
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