Expanded Smart Pet Collars Market Expected to Garner USD 6.3 Billion by 2034
In 2024, the global market for smart pet collars was valued at USD 2.0 billion, with a significant presence of key players offering a variety of features. The market, projected to reach approximately USD 6.3 billion by 2034, is anticipated to grow at a compound annual growth rate (CAGR) of 12.2% over the forecast period from 2025 to 2034.
Garmin Ltd., known for its expertise in GPS technology, entered the market with reliable pet-tracking devices. Other companies like Jiobit, FitBark Inc., Halo Collar, Wagz Inc., and Tractive GmbH, among others, also offered compact and lightweight GPS trackers, ensuring continuous connectivity and peace of mind for pet owners.
Health and activity monitoring, behavioral analysis, geofencing, and training assistance are other key use cases for smart pet collars. Companies like PetSafe, a brand under Radio Systems Corporation, and Link AKC, offered collars with temperature monitoring and training functionalities, aiming to enhance the bond between pets and their owners.
Specialty Pet Stores led the distribution channel category, capturing 40.8% of total sales in 2024. North America accounted for the largest regional market share at 48.3% in the same year.
The smart pet collars market is not without its challenges, however. High cost of devices, limited battery life, data privacy concerns, connectivity issues, and market fragmentation are major obstacles that companies must navigate.
To capitalize on opportunities, companies are expanding into emerging markets, developing affordable models, collaborating with veterinarians, offering subscription-based services, and integrating with veterinary telemedicine. For instance, Dogtra focused on training and tracking collars, appealing to professional trainers and pet enthusiasts seeking reliable performance.
Modern smart pet collars now incorporate GPS tracking, health monitoring sensors, and behavioral analytics. PetPace Ltd., for example, developed collars equipped with sensors to track vital signs, facilitating early detection of potential health issues. Bartun entered the market with GPS-enabled pet collars emphasizing real-time location tracking and activity monitoring.
The leading companies identified in 2024 in the global market for smart dog collars include the Chinese company Donice, which launched its fourth-generation smart collar and became the first publicly listed company in smart pet hardware. Other notable brands include Maomao Gougou (part of Xiaomi's ecosystem), Furbo, CATLINK, Xiaomi Youpin, Niaoyu Huaxiang, Petcube, and Litter-Robot.
In conclusion, the market for smart pet collars is a growing and dynamic one, offering a range of benefits to pet owners while also posing challenges that companies must address. As technology continues to evolve, we can expect to see even more innovative products and services in this exciting sector.
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