Expansion into North America: Economic consultancy firm, Circunomics, sets foot in international market
In a significant move towards internationalization, German start-up Circunomics has established its first office outside of Germany in Detroit, Michigan. The US expansion is a strategic step towards one of the world's most important battery markets, as the US battery market, with over 1.3 million e-vehicles registered last year, is expected to grow exponentially in the coming years.
Adam Willmouth, an experienced executive, will lead US operations as Managing Director for Circunomics. Willmouth's previous professional journey includes opening US, LatAm, and Asian offices, which will contribute to Circunomics' expansion goals. His focus is on digital transformation, marketplace growth, the automotive industry, manufacturing and distribution with B2B verticals.
Circunomics is proceeding in a commercially sustainable manner, keeping a close eye on market development of e-vehicles and geopolitical changes across all continents. The US operations of Circumomics provide additional revenue streams for key players in the battery industry, contributing to a sustainable future of the battery industry.
Circunomics offers a unique Battery Lifecycle Management solution that brings industry partners together at all stages of the battery supply chain. This solution aims to utilize the full lifespan of each lithium-ion battery and secure an environmentally safe protocol for disposal, helping to reduce the carbon footprint and the need for additional raw materials in the battery industry.
The Series-A funding round of Circunomics was completed in December 2024, supported by investors including Schaeffler, GET Fund, the CATRON Holding (a Viennese family office as lead investor), DeepTech & Climate Fund, Bayern Kapital, and significant reinvestments from existing investors. This successful financing round raised over eight million euros by early 2025, with other seed investors involved earlier including UVC Partners, Speedinvest, Apex Ventures, Next Mobility Labs, TES, Orlen VC, and business angels like Dr. Peter Mertens.
Circunomics anticipates challenges and requires adjustments due to sudden changes within the battery market, but is supported by enthusiastic investors. The company is on a solid path to a profitable, sustainable, and bright future.
By expanding globally, Circunomics is establishing closer synergies with US automobile manufacturers, battery suppliers, energy storage providers, and recycling companies. This move is expected to further strengthen the company's position in the battery industry and contribute to a more sustainable future for all.
