Experience the prestige of Watches of Switzerland Group's premier Rolex store, situated on London's iconic Bond Street.
Rolex Flagship Store on London's Old Bond Street: A Unique and Prestigious Retail Experience
In the heart of London's luxury retail district, Old Bond Street, stands the impressive Rolex flagship store. The design of this store, overseen by Rolex architects, is instantly evocative for Nick Johhnson of Johnson Pinney Architects, and visually recognizable as a Rolex store, yet uniquely executed.
The entrance of the store showcases an exceptional quality of materials, including seven different types of marble. As you step inside, you'll find a distinctive green marble wall and an art installation of gold bezels and green glass in the main atrium. The store spans four floors and covers an area of 1,1100 square metres, making it one of the largest Rolex boutiques in Europe.
The store carries the entire Rolex collection, including the GMT Master II, Cosmograph Daytona, and Submariner. For a signature touch, the store offers a "1905" cocktail, created exclusively for the store.
Historical pieces from the last 120 years are showcased in a dedicated floor of the store, reflecting Rolex's rich heritage. Artisans work on maintaining clients' watches in a Rolex Authorised Service Centre within the store, ensuring the highest standards of service.
The palette used in the design of the store is recognizable as a Rolex store, yet the execution and use of materials are unique, making it a special and unique space unlike anywhere else. This store is the culmination of a long and fruitful partnership between Watches of Switzerland Group and Rolex, dating back to 1919.
Rolex was originally founded in London in 1905 by Hans Wilsdorf and Alfred Davis as Wilsdorf and Davis, before moving its headquarters to Geneva, Switzerland, in 1919 due to tax reasons. Old Bond Street is well-known as a prestigious location for luxury watch retailers, including Rolex.
While the exact historical timeline of each Rolex boutique on Old Bond Street is not detailed, the location's status as a key market for Rolex is evident. For those seeking a premium Rolex experience, the Rolex flagship store on London's Old Bond Street offers an unparalleled retail experience.
[1] Rolex SA. (2021). History of Rolex. [online] Available at: https://www.rolex.com/watches/history.html
[2] Rolex SA. (2021). Rolex History Timeline. [online] Available at: https://www.rolex.com/watches/history/timeline.html
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