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In the heart of City Walk, just a stone's throw away from the Metro station and a short 15-minute journey from Dubai International Airport, lies the Coca-Cola Arena - a game-changer in the live entertainment industry of the UAE and the Middle East. Opened in June 2019, this state-of-the-art venue has quickly become a hub for a diverse range of events all year round.
With a seating capacity of 17,000, the Coca-Cola Arena is equipped to host a multitude of events, from music concerts to sports competitions. One such sports team is Dubai Basketball, the city's first professional sports franchise, who compete in European league competitions right here at the Coca-Cola Arena.
The MMA, or Mixed Martial Arts, has been the growth and global sport business of this decade, boasting an impressive 650 million fans worldwide. The Professional Fighters League (PFL), a leading MMA organisation, is broadcast and streamed live to an astounding 190 countries. The Coca-Cola Arena has been privileged to host several PFL events, further cementing its position as a premier venue for live sports.
The PFL is backed by a formidable list of major blue-chip investors, including SURJ, Ares, 885 Capital, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. This backing speaks volumes about the Coca-Cola Arena's potential and its role in the global sports landscape.
The Coca-Cola Arena is an asset of the Dubai Holding Entertainment portfolio and is managed by ASM Global, the world's leading venue management company. Under their guidance, the Arena has truly revolutionized the live entertainment industry, attracting top-tier events and performers from around the globe.
Two key figures associated with the Coca-Cola Arena are Gregory Babene, an American, and Jarrah Al-Silawi, a Jordanian. Their roles within the Arena remain unspecified, but their presence underscores the international nature of this exciting venture.
As we look to the future, it's clear that the Coca-Cola Arena will continue to play a significant role in the world of live entertainment, providing a platform for a diverse range of events and attracting audiences from all corners of the globe.
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