Financial head at ASI named with new position
Vincent Mendola Joins Advertising Specialty Institute as Chief Financial Officer
Vincent Mendola, a seasoned financial executive, has joined the Advertising Specialty Institute (ASI) as its new Chief Financial Officer (CFO). Mendola brings a wealth of experience to ASI, having worked in various finance roles across multiple industries.
Mendola's impressive academic background includes an MBA from Drexel University and a Bachelor's Degree from Rider University. He has further honed his skills through executive continuing education programs at prestigious institutions such as The Wharton School of The University of Pennsylvania, The University of Michigan, and The Center for Creative Leadership.
On March 24, 2004, ASI announced Mendola's appointment, choosing him from among 600 applicants for his focus on best practices and expertise in financial systems re-engineering.
ASI, founded in 1950, is the largest media organization serving the promotional products industry, with a membership of 20,000 distributors and suppliers. The company offers a variety of resources for suppliers to promote their products to distributors, including print and electronic resources. Similarly, it provides resources for distributors to locate supplier products and promote their services to buyers, boasting over 650,000 promotional products in its resources.
Mendola's extensive career includes serving as Corporate Controller for Medical Resources, Inc., Vice President of Finance for The Hillier Group, Senior Vice President of Finance and Operations for Reality Online, Inc., a subsidiary of Reuters, and Vice President of Finance and General Manager for the North American-based traveler's cheques division of Thomas Cook, Inc.
President Timothy M. Andrews welcomed Mendola to ASI, expressing excitement about his addition to the finance team and the company. Andrews praised Mendola's experience and capabilities, stating that they are directly relevant to ASI's needs.
Mendola, in turn, expressed his enthusiasm about joining the ASI team and contributing to the company's success. He stated, "When a company with ASI's track record for client focus and industry leadership, and a mission aimed at continuous process improvement, asks you to join its management team, your only question is, 'When do I start?'"
Mendola is also a Certified Public Accountant, further adding to his financial acumen. ASI employs a staff of 500 and provides catalogs, informational directories, newsletters, magazines, websites, and databases, as well as interactive business, marketing, and selling tools. Mendola looks forward to utilizing these resources to drive ASI's growth and success.
