Floral artisans shared their perceptions and experiences from the 2025 World Cup Floral Art event.

Participants and attendees express their delightful, impromptu opinions on the World Cup Floral Art 2025 event floor.

, and Administrator

2025 September 12 . 1:50 AM

2 min read

World Cup Floral Art 2025: Perspectives from Floral Designers

Floral artisans shared their perceptions and experiences from the 2025 World Cup Floral Art event.

World Cup Floral Art 2025: A Celebration of Floral Artistry

The World Cup Floral Art 2025, held in The Hague, was a vibrant gathering of floral designers from around the globe. One of the long-time participants, Jan Aartsen, shared his experiences, having competed, judged, and trained florists since 1977.

For many attendees, the event was more than just a competition. It was a source of inspiration, a live classroom, and a celebration of people who love flowers. Petri Rijsdijk, a florist, found the diversity of designs particularly inspiring, with each competitor solving the same problem uniquely.

Task 3, themed "Netherlands: Land of Water," presented a unique challenge. It featured heavy frameworks, surprise botanicals, and a strict timeframe for transporting completed pieces. René van der Biezen, a former national championship competitor, was impressed by how carefully competitors handled their materials.

Bart Hassam, the World Champion of 2019, attended the event as a spectator. He particularly enjoyed the expressive freedom of the first Tulip Vase brief and the unpredictability of surprise items. Joanna Kiedacz, a designer from Poland, found prepared tasks practice and polish, while surprise tasks were the most stressful.

The joy of discovery was a common theme in all the interviews. Whether it was a new technique, a new connection, or a new memory, the World Cup Floral Art 2025 offered a wealth of experiences. Renate Hoogendoorn from Decorum described the event as a cool atmosphere with fans supporting their country's candidate.

Decorum sees the World Cup as a branding opportunity and a bridge between growers and florists. They are supporting a docuseries project capturing behind-the-scenes perspectives. Helena van Achterberg of Marginpar highlighted the high level of competition and the way different backgrounds influence design, praising the care taken with their flowers.

Morgan-Douglas Nuth, a commentator, described the World Cup Floral Art 2025 as "electric" and praised the high technical level. He was particularly impressed by the way the event served not only as a spectacle and competition but also as a live classroom for learning.

The Australian world champion of 2019 was not identified in the available search results. Katharina Albrechtsen, a designer from Denmark, attended the event purely for inspiration and found new ideas to incorporate into her own style.

In the end, the World Cup Floral Art 2025 was not just a contest of flowers but a celebration of people who love them. Jan Aartsen recalled the World Cup's essence shining through craftsmanship and courage, even with the same number of participants from various countries. The event was a testament to the enduring passion for floral artistry and a promise of even more exciting competitions to come.