Floral experts share their perspectives on the World Cup Floral Art 2025 event.
World Cup Floral Art 2025: A Gathering of Flower Enthusiasts
The World Cup Floral Art 2025, held in The Hague, was a vibrant celebration of floral artistry and creativity. The event, teeming with participants from all corners of the globe, showcased the passion and dedication of florists, growers, and enthusiasts alike.
Jan Aartsen, a long-time participant, competitor, judge, and trainer at the World Cup, has been attending since 1977. For Aartsen, the essence of craftsmanship and courage remains the same, regardless of the passage of time.
Task 3, themed "Netherlands: Land of Water," presented a unique challenge with heavy frameworks, surprise botanicals, and a strict timeframe for transporting completed pieces. Morgan-Douglas Nuth, a commentator, found the task to be "electric" and full of unexpected elements.
Renate Hoogendoorn from Decorum described the event as having an unexpectedly high energy and a place where fans come to support their country's candidate. Decorum saw the World Cup as a branding opportunity and a bridge between growers and florists, supported by a docuseries project.
Helena van Achterberg of Marginpar found the level of the event to be fantastically high and appreciated how their flowers were used with care. Florist Petri Rijsdijk found the World Cup Floral Art event in The Hague to be a source of fresh energy and inspiration.
The common thread in all interviews was the joy of discovery - whether of a new technique, a new connection, or a new memory. Bart Hassam, the World Champion of 2019, attended the World Cup Floral Art 2025 as a spectator. Hassam, who did not compete this year, particularly enjoys the expressive freedom of the first Tulip Vase brief and the unpredictability of surprise items.
Katharina Albrechtsen, a designer from Denmark, attended the event to be inspired and discovered new ideas. Joanna Kiedacz, another designer, enjoyed watching bouquets and found surprise tasks to be the most stressful. René van der Biezen, a former national championship competitor, was impressed by the careful handling of materials by competitors at the World Cup.
Morgan-Douglas Nuth was impressed by the diversity of designs, with each competitor solving the same problem uniquely. Bart Hassam expressed excitement about seeing prepared items and surprise tasks at the competition. The event was seen by many attendees as a live classroom, emphasizing the importance of learning and continuous improvement in the field of floristry.
In the end, Tomasz Max Kuczyński from Poland emerged victorious, winning the World Cup Floral Art 2025. The event served as a testament to the enduring power of flowers to bring people together, fostering a sense of camaraderie and shared passion. As Jan Aartsen so eloquently put it, "The World Cup Floral Art is a gathering of voices, with some coming from decades of history and others from first-time visitors, all sharing a love for flowers."
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