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Fortune Foods & Social Beat Win Gold for 'Achaar ka Perfect Jodidaar' Campaign

Their unique campaign honoring the ideal accompaniments for pickle has won big. Find out how they did it.

In the picture we can see a pamphlet with an advertisement of pepper sauce and under it we can see...
In the picture we can see a pamphlet with an advertisement of pepper sauce and under it we can see a paper with some advertisements of some curries.

Fortune Foods & Social Beat Win Gold for 'Achaar ka Perfect Jodidaar' Campaign

Fortune Foods and Social Beat have been recognised for their innovative marketing campaign, 'Achaar ka Perfect Jodidaar'. The campaign, which celebrates the perfect pairing for pickle, has won a Gold at the India DigiPlus Awards 2025 in the Seasonal Marketing category.

The campaign, aimed at promoting mustard oil and pickle-making, focuses on identifying and honouring the ideal accompaniments for pickle ('achaar'). It highlights complementary food items that enhance the pickle-eating experience. The initiative has been well-received, leading to its recognition at the prestigious India DigiPlus Awards 2025.

Fortune Foods and Social Beat's 'Achaar ka Perfect Jodidaar' campaign has been awarded Gold in Seasonal Marketing at the India DigiPlus Awards 2025. The campaign's success reflects its innovative approach to promoting mustard oil and pickle-making, and its ability to engage consumers in a unique and memorable way.

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