Fox and Disney experiencing growth in viewership share during October, as per Nielsen's report.
In the dynamic world of television, October 20XX saw a captivating landscape, with a wide range of compelling events drawing large audiences across broadcast and cable channels. The month's TV viewing was dominated by some familiar names, according to Nielsen's October Media Distributor Gauge.
The Walt Disney Co. took the top spot with a 11.7% share of TV viewing, followed closely by YouTube (10.6%), NBCUniversal (9.2%), Paramount (9.2%), and Fox in fifth place with an 8.4% share.
Remarkably, nine out of the 14 reported media distributors exhibited monthly shifts of plus or minus 0.1 share point or less. However, the spotlight was stolen by Fox, which experienced a significant 16% increase in overall viewing, translating to a 1.1 share point gain.
This marked the highest share for Fox since Nielsen began releasing the data in November 2023. The surge in viewership can be attributed to several factors, including election-related coverage on Fox News Channel, which saw a 12% viewing increase, and sporting events such as the NFL, college football, the Major League Baseball postseason, and Games 1 and 2 of the World Series.
Fox broadcast affiliates also contributed to the rise, with a 16% increase in viewing, while FS1 experienced a staggering 260% increase, primarily due to its National League Championship Series games.
Other media companies also saw increases in viewing, with sports and news programming driving the trend. Disney increased its share of TV viewing in October, reaching 11.7%, a 0.4 share point increase from September. ESPN experienced an 8% bump in viewership, primarily due to football and baseball programming. ABC broadcast affiliates saw a 7% increase, thanks to the NFL, college football, and the consistent performance of ABC World News Tonight With David Muir.
The Roku Channel also made a notable appearance, with its October viewing share reaching a platform-best 1.8%. Among the 14 companies reported, The Roku Channel had the second largest monthly increase, with a 12% gain in October.
October's Nielsen measurement month included four weeks from Sept. 30 to Oct. 27, with measurement weeks running from Monday to Sunday. As we move into the next month, it will be interesting to see how these trends continue to unfold in the ever-evolving world of television.
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