Future Chess Series by PlayStation Pits Nobility Against the Oppressed in a Sci-Fi Epic
PlayStation has launched a new global campaign, focusing on the classic game of chess. The campaign, created by adam&eveDDB, aims to reposition chess as a more dynamic and exciting game.
In the advertisement, we see a futuristic metropolis where chess figures come to life. Two kings initiate the game, while dueling pawns and knights represented by bikers add a touch of action. The advertisement also features bishops riding in a sports car, and two queens as part of the game.
The game of chess, traditionally considered quiet, is being promoted to a more dynamic level. This shift could be influenced by the success of The Queen's Gambit, a Netflix show about a chess prodigy, which became a hit during the Covid-19 lockdowns.
Interestingly, the game of chess experienced a significant resurgence during the lockdowns, with several companies joining PlayStation in promoting the game. However, the specific person or organization responsible for this resurgence was not identified in the search results.
The advertisement's setting is designed to portray the game of chess on a massive scale. It's clear that PlayStation aims to elevate chess to epic proportions in its latest campaign.
The success of this campaign is evident in the sign-up increases reported by some chess websites and apps in the U.K., with a staggering 400% increase recorded. It seems that PlayStation's new global campaign for chess is off to a strong start.
In conclusion, PlayStation's latest advertising campaign is a bold move to redefine the perception of chess as a quiet, traditional game. By promoting it as a dynamic and exciting game, PlayStation is successfully attracting a new generation of chess players.
