Gamblers view sweepstakes as a form of gaming, according to a study by the American Gaming Association
The American Gaming Association (AGA) has released a study that reveals a striking revelation about the use of sweepstakes sites. The research indicates that 90% of sweepstakes casino users consider their activities to be gambling, and 69% describe sweepstakes casinos as places to wager real money.
The study, titled "Sweepstakes Casino Player Profile & Advertising Trends," was conducted by COMPLETE iGAMING and is based on a nationally representative survey among 2,250 respondents. The survey was carried out between June 11-24, 2025.
The findings of the study support the AGA's long-standing suspicion about customers using sweepstakes sites for gambling. Tres York, Vice President of Government Relations at the AGA, stated that the study was conducted to provide real data on how players view sweepstakes operations.
York also mentioned that the study was partly motivated by the claims made by sweepstakes operators that the value on their platforms is gold coins, and that 90% of their players usually play with gold coins. However, York finds these claims to be nonsensical, as the study indicates that consumers largely recognize these platforms as gambling operations.
The study also highlights that sweepstakes casino advertisements constitute around 50% of all online gambling ads in early 2025, showing a significant advertising presence that mimics legal gambling platforms and creates confusion among players.
This research comes at a time when the use of sweepstakes sites for gambling is under legal scrutiny in states like New Jersey, New York, and Connecticut. The exact nature of Rege Behe's role or involvement in the iGaming industry remains unclear, but it is known that he is associated with the industry.
It is important to note that the study does not provide any information about the specific sweepstakes sites in question, nor does it specify the location where the study was conducted. The location where this suspicion arises can be inferred to be the United States due to the mention of the American Gaming Association.
In conclusion, the AGA's study provides valuable insights into the perception of sweepstakes sites among users, confirming that despite the "sweepstakes" branding, consumers largely recognize these as gambling operations. This revelation could have significant implications for the regulatory landscape of the iGaming industry in the future.
The AGA's research reveals that 90% of sweepstakes casino users view their activities as gambling and 69% describe them as places to wager real money, confirming long-standing suspicions about customers using these sites for gambling activities. Conducted by COMPLETE iGAMING, the survey shows that sweepstakes casino advertisements account for around 50% of all online gambling ads in early 2025, creating confusion among players. As the exact nature of Rege Behe's role in the iGaming industry remains unclear, the study doesn't specify the location where the study was conducted, but the association arises in the United States, given the involvement of the American Gaming Association. The study's findings imply significant implications for the regulatory landscape of the fintech sector, particularly in relation to gambling trends such as casino-games, lotteries, and casino-and-gambling activities.
