Modernizing the Greyhound Racing Scene: A New Era for Premier Greyhound Racing
Gambling Firms Strike Commercial Deals with Premiere Greyhound Racing Authority
With a spirited wave, Premier Greyhound Racing (PGR) is shaking up the greyhound racing world, skyrocketing to the top by inking deals with renowned industry titans: Entain, William Hill, Betfred, and Paddy Power. These strategic partnerships promise to revolutionize digital betting and deliver an unparalleled greyhound racing experience.
Bringing the Excitement of Greyhound Racing to a Global Stage
Embracing this monumental deal, PGR's director, Mark Kingston, expressed excitement, emphasizing the importance of greyhound races to the betting industry. Kingston further explained that, from January 2024, the partnership ushers in a new era of the best betting product, all while maintaining the utmost commitment to the highest welfare standards for greyhounds.
The aim is to unite the operators, propelling greyhound racing into the global spotlight and expanding its reach worldwide. As a prelude to this exciting transformation, PGR will ramp up its schedule, hosting races every day of the week, catering to fans and bettors alike with a variety of engaging opportunities.
A Collaborative Approach: PGR and Industry Leaders
Banking on the robust backing of Entain, the fresh and innovative firm launched on December 1, 2021, PGR is primed to popularize greyhound racing from the get-go.
Advocating for Welfare, Research, and Industry Improvement
Recognizing the importance of upholding ethical standards, PGR will heavily invest to ensure the animals' health, welfare, and optimal living conditions. They also remain committed to fostering research on greyhound welfare, aiming to continuously improve industry practices.
The £2.5 million ($3.10 million) of solid investment already poured into various events and raised prize pools by the parent companies reaffirms their dedication to the improvement and sustainability of greyhound racing.
A Centennial Celebration of British and Irish Greyhound Racing
In 2025, the UK and Ireland will mark the centenary of greyhound racing. PGR will play a crucial role in these historic events, making a significant impact on the sport's future.
Additional Event Highlights and Future Plans
- The Golden Jacket, PGR’s marquee event, has introduced a new track and distance for 2025, taking place over 684m at Monmore Stadium. The competition promises to be fiercely competitive, and experts have previewed the semi-finals on Racing Post and Sky Sports platforms.
- Premier Greyhound Racing has been partnering with major broadcasters such as Sky Sports Red Button, ensuring wide coverage of its events. The races can also be replayed via the Racing Post GreyhoundBet website and app.
- PGR is expanding its media reach through digital and social media platforms, reaching a broad audience via dedicated WhatsApp groups and Racing Post+ subscriptions.
Embracing Change, Upholding Welfare, and Transforming the Industry
With this collaborative spirit driving their efforts, PGR is honing in on innovation, welfare, and sustainability. The organization is bound to make headway in public perception, setting a new standard for the greyhound racing industry.
- The strategic partnerships between Premier Greyhound Racing (PGR) and Entain, William Hill, Betfred, and Paddy Power aim to revolutionize digital betting for greyhound racing.
- Mark Kingston, PGR's director, confirmed that the partnerships will usher in a new era of the best betting product, starting in January 2024, while maintaining the highest welfare standards for greyhounds.
- The aim is to unite industry stakeholders, propelling greyhound racing into the global spotlight, with a ramp-up in scheduled races and a variety of engaging opportunities for fans and bettors.
- In collaboration with their powerful industry partners, PGR is investing heavily to ensure greyhound health, welfare, and optimal living conditions, as well as fostering research on greyhound welfare to improve industry practices.
- In 2025, the UK and Ireland will celebrate the centenary of greyhound racing, with PGR playing a significant role in these historic events and making a lasting impact on the sport's future.
- Premier Greyhound Racing is incorporating innovative strategies, focusing on enhancing public perception, welfare, and sustainability, all in a bid to set a new standard for the greyhound racing industry.
