Gaming Innovation Group and Betsson Group Renew Partnership Up to 2025
Gaming Innovation Group (GiG) and Betsson Group: Ready to Rock the iGaming World for Another Three Years!
These two giants of the iGaming industry, GiG and Betsson, show no signs of slowing down. Their long-term partnership keeps evolving, and another extension means it'll last until the end of 2025.
GiG Keeps Betsson's Flagship Brands Soaring
With the new deal in place, Betsson can look forward to using GiG's top-notch tech for some of their ace brands, including Rizk, Guts, Kaboo, Thrills, and more. GiG's ready to back Betsson's expansion into new markets, especially those with a massive potential to grab a lump of the market share. According to GiG's news release, scaling partners' brands in targeted markets is no sweat for them.
GiG's CEO, Richard Brown, shared his thoughts on the partnership:
"This partnership will fuel and boost growth for both our businesses in existing and fresh markets, broadening diversification and market opportunities for Betsson and GiG.”
Andrew Valenzia, Zecure Gaming's commercial director (owned by Betsson), echoed his sentiments:
"We're thrilled to have extended our pact with GiG for an additional three years. GiG will be a cornerstone of our growth strategy, and I'm positively confident in their capacity to turbocharge our progress in new and current markets."
GiG: The B2B Portfolio Powerhouse
The past 18 months have been a bustling time for GiG. They've focused on equipping more businesses with the tools they need to level up, forging partnerships with Matching Visions and Avento Group to name a couple. Their Compliance tool has been a game-changer for many firms striving to stay within the rules while expanding their offers responsibly.
While Betsson faced a few hiccups along the way, they smashed their Q4 targets. They also dipped their toes in the waters of Buenos Aires, covering both the city and the province, marking another step forward in their Latin American journey.
Industry Trends and Possible Partnership Strategies
Both GiG and Betsson have been on a roll.
Gaming Innovation Group (GiG)
- GiG excels in platform and technology services, usually partnering with iGaming operators to supply solutions like platform, sportsbook, and casino services. Their strategy typically involves growing through partnerships to deliver cutting-edge solutions to the iGaming sector.
Betsson Group
- Betsson has been on an upward trajectory, with a robust start to 2025 boasting double-digit revenue growth, thanks to expansion in regions like Latin America[1].
- Betsson is also dedicating time and resources to tech development, supporting a B2B offering and enhancing its sportsbook capabilities[2].
- They've recently dived headfirst into major sports sponsorship deals, such as being the Grand Sponsor of the Basketball Champions League Final Four[5], underlining their commitment to prominent international sports events.
Potential Partnership Focus
If GiG and Betsson were to collaborate, the partnership could likely revolve around GiG's tech know-how to strengthen Betsson's operations. This could involve integrating GiG's platform solutions into Betsson's business, potentially upgrading the tech of their brands to offer improved online gaming experiences.
For specifics on any new partnership or affected brands, keep your eyes peeled for future announcements or press releases.
- The recent extension between Gaming Innovation Group (GiG) and Betsson Group will allow the latter to use GiG's advanced technology for brands like Rizk, Guts, Kaboo, Thrills, and more, as they expand into new markets.
- In the words of GiG's CEO, Richard Brown, this renewed partnership will drive growth for both companies in new and existing markets, enhancing diversification and market opportunities.
- Zecure Gaming's commercial director, Andrew Valenzia, expressed his excitement about extending the partnership with GiG for another three years and his confidence in GiG's ability to accelerate their progress in current and new markets.
- With partnerships with companies like Matching Visions and Avento Group, and the development of their Compliance tool, Gaming Innovation Group (GiG) has been focusing on equipping more businesses with the tools they need to grow and stay within regulatory boundaries.
