"Gap's Denim Campaign Garners Controversy: Lara Raj from fashion model Katseye Offers Bold Reaction to Popular Instagram Post"
In the world of fashion, two major campaigns have recently caused a stir online, with Gap's new campaign featuring global girl group Katseye and American Eagle's campaign starring actress Sydney Sweeney.
Gap's campaign, which features Katseye performing a 90-second dance routine to Kelis' 'Milkshake', has gone viral. Celebrities have been recreating the routine on social media, and the campaign has been praised for its diversity and representation. Megha Rao, an entrepreneur, posted a viral image on Instagram of Lara Raj from Katseye in the Gap campaign, with Rao sharing the image as a reminder of the representation young girls now have, compared to her own childhood.
However, American Eagle's campaign for Sydney Sweeney has sparked criticism online. The ad, which features Sweeney in the Autumn 2025 collection, has been accused of celebrating white privileges and excluding diversity in skin color, body shape, and identity. Some users have found the conflation of genetics and beauty standards uncomfortable, with the campaign's tagline 'Sydney Sweeney Has Great Jeans' playing on the similarity between 'jeans' and 'genes' being a particular point of contention.
The American Eagle campaign has been defended by the brand, who stated that the campaign is about the jeans and Sweeney's story, and they will continue to celebrate how everyone wears their AE jeans with confidence, their way. In an Instagram post, American Eagle defended the campaign, stating that it is about the jeans and Sweeney's story, and they will continue to celebrate how everyone wears their AE jeans with confidence, their way.
Despite the backlash, the campaign has been met with some positive reactions. Former US President Donald Trump praised the campaign, causing the company's stock to surge about 23-24%. However, the US government account's copying of the ad has not been met with approval by many.
Sydney Sweeney has not directly addressed the backlash, but she has returned to Instagram with a series of casual photos. Lara Raj, a member of Katseye, commented on the post, expressing her joy at South Indian representation in the campaign.
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