Giant Chinese appliance manufacturer secures Barcelona's largest sponsorship agreement
In a groundbreaking move, Midea, the world's leading smart home appliance brand, has signed a five-season agreement with FC Barcelona, one of the most iconic football clubs in the world. The partnership, which begins in the 2026/2027 season, aims to position both Midea and FC Barcelona as the number one entities on and off the field.
The agreement was officially sealed at Spotify Camp Nou on September 2, 2025, in the presence of Lewis Fu, President of Midea International Business, and Rafael Yuste i Abel, First Vice President of FC Barcelona. This partnership marks a significant milestone for Midea, as it will see the company's logo appearing on the sleeves of all FC Barcelona's match jerseys and training wear.
The alliance between Midea and FC Barcelona extends beyond La Liga competitions. The partnership includes club competitions such as the AFC Champions League Elite, CONMEBOL Copa Sudamericana, the AFC Asian Cup 2027, CAF Cup of Nations 2025, and CONCAFAF Gold Cup 2025. This global reach underscores the appeal of the Barça brand as a platform for global companies.
FC Barcelona sees Midea's leadership in the field of smart home solutions and commitment to research and innovation as perfectly aligned with its own spirit. With more than 430 million followers online and an annual TV audience of 400 million, the partnership offers Midea extensive brand exposure, particularly during La Liga home matches.
The partnership is a testament to the power of the Barça brand. FC Barcelona has a rich history, having won 28 La Liga titles and 5 Champions League trophies. Approximately 2 million FC Barcelona jerseys are sold every year, further emphasising the club's global appeal.
Lewis Fu expressed his excitement about the partnership, stating that Midea looks forward to a long and fruitful partnership with FC Barcelona. The partnership between Midea and FC Barcelona is set to redefine the landscape of sports sponsorship and further strengthen both entities' positions as global leaders in their respective fields.
Read also:
- Lu Shiow-yen's Challenging Position as Chair of the Chinese Nationalist Party (KMT) Under Scrutiny in Donovan's Analysis
- Tough choices on August 13, 2025 for those born under Aquarius? Consider the advantages and disadvantages to gain guidance
- Microbiome's Impact on Emotional States, Judgement, and Mental Health Conditions
- Restaurant staff allegedly requires Minnesota teenager to validate her gender for bathroom access.
