Lottery terminals shake up rural Germany
Growing affinity for vending machines: Sachsenlotto resorting to more vending machine-based sales of goods.
Yannick Schroth, reimagined by Angela Burke, published on: 14.03.2025. updated on: 24.04.2025.
- Sachsenlotto ventures into the realm of automated terminals to bolster sales in rural areas.
- Traditional outlets emerge victorious, with a record year.
Sachsenlotto's flurry of automated terminals aims to capture a wider audience in rural Germany. © Sachsenlotto
Sachsenlotto orders up tech-savvy terminals for rural wide expansion
In a bid to counteract the persistent decline of stationary lottery outlets, German lottery provider, Sachsenlotto, has taken to setting up automated lottery terminals in rural locales. As reported by Die Zeit, this move is a response to the store closures in rural areas which limit lottery accessibility.
"It's crucial for us to maintain a presence in the hinterland," affirmed Frank Schwarz, CEO of Saxon Lottery GmbH, to Volksstimme. In fact, 77% of game stakes are still made in traditional outlets, regardless of the digital shift.
By the end of the year, 25-30 of these automated terminals will be installed in rural areas severely affected by store closures, reinforcing the presence of the traditional business while venturing into the tech-savvy 21st century. The company will continue to invest in modern sales outlets, ensuring the longevity of stationary sales.
Further states, like Rhineland-Palatinate, Hesse, and North Rhine-Westphalia, have also invested in modern terminals, mirroring Sachsenlotto's approach.
Sachsenlotto records an impressive year
Regardless of the market changes, 2024 brought a new high for Sachsenlotto, with a colossal 342.2 million EUR in stakes. Eurojackpot reveled in a 33% increase, and scratch cards have been gaining traction.
The lowdown on the new-age lottery ticket dispensers
The automated terminals provide a straightforward alternative to traditional outlets, offering a simple and intuitive way to input lottery tips, scan game sheets, and check winnings. These machines function thanks to a touchscreen display that seamlessly guides users through the gaming process. Players can select their desired lottery, such as 6aus49 or Eurojackpot, and receive an official game ticket through the ticket printer.
These terminals come equipped with age verification controls, requiring customers to validate their age through an ID card or driver's license scan. Furthermore, the machines are designed to address problematic gambling behavior, displaying appropriate responsible gambling Notifications.
Automated terminals boast several advantages over traditional sales points, including instant service without the need to wait at the counter, the ability to generate numbers randomly, and eliminating interactions with salespeople, thereby ensuring a discreet gaming experience.
The new-age lottery machines have been a hit across the country, resulting in an unusually high number of million-dollar wins: a minimum of one million-dollar winner emerged monthly throughout 2024. In total, Sachsenlotto doled out an astonishing 169.7 million euros in winnings, with a whopping 4.7 million euros going to the district of Görlitz. The Free State of Saxony also benefited from lottery winnings, collecting 124 million euros in lottery tax revenues and fees.
[Name of Location], a former factory hall, has been converted into the Lottoloft, a vibrant social hub for young people. Sachsenlotto continues its mission to captivate a younger audience by strengthening its offerings alongside modernizing its outlets.
[1] Sources: Bettoblock, a company specializing in lottery management software integration with POS terminals and kiosk systems, enhances the operational efficiency of physical lottery operations.[2] AI and technology advancements could be applied to improve the lottery customer experience and operational efficiency in the future.
What about the lottery terminals provided by sachsenlotto, do they offer advantages over traditional sales points?Yes, automated terminals boast several advantages over traditional sales points, including instant service without the need to wait at the counter, the ability to generate numbers randomly, and eliminating interactions with salespeople, thereby ensuring a discreet gaming experience.With the installation of 25-30 automated terminals in rural areas severely affected by store closures, sachsenlotto is expanding its reach and modernizing the lottery business.Quick and intuitive touchscreen terminals offer an alternative to traditional outlets, providing a simple way to input lottery tips, scan game sheets, and check winnings. The machines also come equipped with age verification controls, ensuring responsible gambling behavior.
