Growth Trend for the Frozen Pizza Sector in Asia Pacific, Middle East, and Africa – Projected CAGR of 6.5%
The frozen pizza market in the Asia Pacific and Middle East & Africa regions is witnessing significant growth, driven by factors such as rapid urbanization, evolving lifestyles, and rising disposable incomes. This growth is expected to continue, with the market projected to reach USD 10.44 billion by 2034, growing at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2034.
In 2024, the market was valued at USD 5.61 billion, with regular frozen pizza holding a significant revenue share of 47.4%. The demand for frozen pizza is particularly high in the Asia Pacific region, which accounts for approximately 79.4% of the combined market.
One of the key reasons for the popularity of frozen pizza is the increasing valuation of convenience and variety among consumers. This has led to the dominance of non-veg frozen pizzas, catering to consumers who prefer protein-rich toppings. In 2024, non-veg frozen pizza dominated the market with a 60.8% market share.
The thin crust segment was the most dominant in 2024, with thin crust frozen pizzas holding a major market share of 41.3%. Major players in the market, such as General Mills, Inc., Nestlé S.A., and Conagra Brands, are strengthening their presence in the regions through partnerships with local distributors and by introducing frozen pizza products tailored to regional tastes.
Nestlé S.A., for instance, has launched new frozen pizza variants under its "Buitoni" brand, targeting health-conscious consumers with gluten-free and plant-based options. Meanwhile, General Mills, Inc. has been successful in the region through its partnerships with local distributors.
To cater to the growing demand in Muslim-majority countries in the Middle East, Dr. August Oetker AG has introduced halal-certified frozen pizzas. Additionally, Milky Mist Dairy has announced plans to diversify its product portfolio by introducing frozen snacks, including pizza-inspired items, targeting the Indian and Middle Eastern markets.
The supermarkets/hypermarkets distribution channel is expected to hold 55.1% of the market share in the Asia Pacific, Middle East & Africa regions by 2034. Manufacturers in the region are also introducing region-specific flavours to boost market acceptance.
In conclusion, the frozen pizza market in the Asia Pacific and Middle East & Africa regions is poised for significant expansion, driven by factors such as busy, on-the-go lifestyles, particularly among the younger demographic, and the increasing valuation of convenience and variety among consumers.
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