Heavyweight champion Francis Ngannou appointed as Pan-African Brand Ambassador for betting platform Premier Bet
Francis Ngannou, the former UFC Heavyweight Champion, has extended his partnership with Premier Bet, taking on a more extensive role as the company's Pan-African Brand Ambassador. This multi-year agreement, running through 2027, will significantly increase Ngannou's influence across the African continent.
The collaboration between Ngannou and Premier Bet, a leading betting company with over two decades of experience, is set to benefit both parties. Premier Bet, currently present in more than 20 African markets, aims to reach even more players and UFC fans across the continent.
Marketing and Advertising Efforts
Ngannou will be a prominent figure in Premier Bet's marketing campaigns and promotional activities. His global sports profile is expected to boost brand visibility and customer engagement across the continent.
Responsible Gambling Initiatives
Ngannou will actively support Premier Bet's commitment to promoting responsible gambling. He will help educate and raise awareness about consumer protection in this sector.
Community-Focused Corporate Social Responsibility (CSR)
The partnership places a strong emphasis on community engagement. Ngannou will lead CSR projects aimed at uplifting African communities, including grassroots sports sponsorships and other initiatives.
Alignment with Ngannou's Ambitions and Philanthropy
This collaboration provides Ngannou with a platform to amplify his philanthropic efforts. As the Chairman of PFL Africa, Ngannou's passion for giving back aligns perfectly with Premier Bet's focus on customers and their communities.
Alexandre Qader, Premier Bet Cameroon's Director of Operations, expressed his excitement about the extended collaboration with Ngannou. He noted that the partnership shares a vision of growth and community impact at both the Cameroon and Pan-African levels. The partnership, first started in 2023, has been renewed and expanded to span the entire continent through 2027.
In addition to his marketing and CSR roles, Ngannou will offer expert insights to Premier Bet customers. He will also engage with sports fans via exclusive events. As the company's Pan-African Brand Ambassador, Ngannou will actively promote responsible gambling.
This collaboration combines Ngannou's star power and inspirational story with Premier Bet's marketing, responsible gaming, and CSR ambitions. The goal is to achieve broad market growth and meaningful social impact across Africa.
[1] Premier Bet Predicts Further Growth for Its Presence Across Africa Due to Shared Visions with Ngannou [2] Ngannou's Ambition, Resilience, and Rise from Humble Beginnings in Cameroon Align with Premier Bet's Mission and Identity [3] Francis Ngannou Designated as Premier Bet and Partners Brand Ambassador [4] Ngannou to Lead CSR Projects with the Goal of Uplifting African Communities
- As part of his expanded role as the Pan-African Brand Ambassador for Premier Bet, Francis Ngannou will offer expert insights on various topics to the company's customer base, engaging sports fans through exclusive events.
- The collaboration between Francis Ngannou and Premier Bet, a leading betting company with a strong focus on responsible gambling, aligns with the former UFC Heavyweight Champion's philanthropic efforts, providing a platform for him to amplify his giving back initiatives.
- Leveraging the global sports profile of Francis Ngannou, joint marketing and advertising efforts between Ngannou and Premier Bet aim to boost brand visibility, customer engagement, and reach an even larger audience across Africa, with a special focus on promoting responsible gambling and community-focused initiatives.
