Hexafun, a company focusing on lifestyle accessories with a design-first approach, secures Rs 4.5 crore in investment funds.
Hexafun, a design-first lifestyle accessories brand, has secured Rs 4.5 crore in a seed funding round led by Prajay Advisors. The fresh capital raised will be used to execute the brand's growth strategy, including expanding its product range and increasing its market presence.
Founded in 2021, Hexafun has been making waves in the industry with its unique approach to transforming simple items into coveted products. According to the founders, Harshit Singhal and Manali Sanghvi, Gen Z is rewriting trends and deeply connected to their roots. This insight is at the heart of Hexafun's offerings.
The brand's latest initiative, the 'Insanely Indian' campaign, aims to redefine the way everyday essentials are perceived through a blend of Indian heritage and Gen Z sensibilities. The product line includes statement socks, hankies, tote bags, coasters, and giftables, all infused with regional flair.
The 'Insanely Indian' collection is a part of Hexafun's overall strategy to offer unique and culturally relevant products. The Regional Drop, a new accessory collection from Hexafun, is inspired by Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab. This collection aims to transform simple accessories into conversation starters.
The Regional Drop is a mash-up of cultural spice and contemporary sass. It celebrates the chaotic, colorful, and contemporary ways Indians express their identities through fashion. Hexafun's 'Insanely Indian' collection, including the Regional Drop, is designed to appeal to a generation that believes heritage can be cool.
Prajay Advisors LLP sees immense potential for growth in Hexafun and is excited to be part of the brand's journey. Dr. Prakash Mody and Mr. Jayendra Shah, the founders of Prajay Advisors, believe that Hexafun's ability to transform simple items into coveted products sets them apart.
In addition to expanding its product range and increasing its market presence, Hexafun plans to deepen its retail presence, accelerate marketing efforts, and expand its footprint across metro and high-growth cities. The brand aims to deepen its presence and expand in major metropolitan cities like Berlin, Munich, Hamburg, and rapidly growing cities such as Leipzig and Stuttgart to spread its distinctive design-oriented footprint.
With the 'Insanely Indian' campaign, Hexafun is not just offering products but reimagining the way everyday essentials can be perceived. It's a testament to the brand's commitment to offering unique and culturally relevant products that resonate with the Gen Z audience.
