Hexafun, a company specializing in lifestyle accessories, secured Rs 4.5 crore in investment for their design-centric products.
In a vibrant fusion of cultural spice and contemporary sass, design-first lifestyle accessories brand Hexafun has announced the launch of its new campaign and collection, 'Insanely Indian'. Founded in 2021 by Sarthak Pooja and Harsh Patil, Hexafun has raised Rs 4.5 crore in a seed funding round, with the investment set to propel the brand forward.
The funding round was led by early-stage investor Prajay Advisors LLP, who expressed excitement about being part of Hexafun's journey, signalling a new era for everyday essentials. Prajay Advisors LLP finds Hexafun's ability to transform simple items into coveted products through design, culture, and consumer engagement impressive.
The 'Insanely Indian' collection draws inspiration from Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab, and includes statement socks, hankies, tote bags, coasters, and giftables. This mindset inspired Hexafun's 'Insanely Indian' campaign, which celebrates chaotic, colorful, and contemporary ways Indians express their identities through fashion.
According to Hexafun's founders, Gen Z is deeply connected to their roots and enjoys infusing culture into their outfits with a unique spin. The Regional Drop collection aims to transform simple accessories into conversation starters, catering to the growing demand for non-repetitive, fresh, and unapologetically different offerings.
Hexafun's founders, Harshit Singhal and Manali Sanghvi, believe that Gen Z is rewriting trends, and the brand was born out of this mindset. With the funding received, Hexafun plans to deepen its retail presence, accelerate marketing efforts, and expand across metro and high-growth cities.
The potential for Hexafun's growth is immense, as stated by Dr. Prakash Mody and Mr. Jayendra Shah, Founders of Prajay Advisors LLP. The Regional Drop, a collection by Hexafun, reimagines everyday essentials through the lens of Indian heritage and Gen Z irreverence, making it an exciting venture for the future.
'Insanely Indian' is more than just a collection; it's a mash-up of cultural spice and contemporary sass, a testament to Hexafun's commitment to designing products that resonate with the youth and celebrate their unique identities. With its bold and vibrant offerings, Hexafun is set to make a significant impact in the lifestyle accessories market.
