Honda Brands Dominate Consumer Choice Awards
Honda Takes the Spotlight in 2024 Consumer Choice Awards
The 2024 Consumer Choice Awards, previously known as the Brand Image Awards, have been announced, and this year's winners reflect the voice of consumers in the automotive market. Kelley Blue Book, a trusted resource for car buyers, has revealed the winners based on shopper perception study data.
Honda has emerged as the major winner in this year's awards, securing victories in almost all non-luxury categories. The Japanese automaker took home the coveted Best Overall Brand award, as well as accolades for Most Trusted Brand, Best Value Brand, Best Performance Brand, Best In-Vehicle Experience Brand, and Best Car Styling Brand among non-luxury automakers. However, Honda did not win the award for Best Car Styling Brand in the luxury category.
In the luxury brand categories, Mercedes-Benz and Lexus stood out, with Mercedes-Benz winning the Most Refined Luxury Brand and Best Car Styling Luxury Brand awards. Lexus, on the other hand, was the winner of the Most Trusted Luxury Brand and Best Overall Luxury Brand awards. Porsche also made its mark, securing the Best Performance Luxury Brand award.
Ram, a popular brand known for its trucks, won the Best Overall Truck Brand award. Interestingly, Ram did not win any awards in the non-luxury categories, while Tesla, a pioneer in electric vehicles, did not win any awards in either the luxury or non-luxury categories.
Buick claimed the Best Value Luxury Brand award, and Dodge was recognised as the Best Car Styling Brand among non-luxury automakers.
Consumer perception plays a significant role in new-car purchase decisions, and these awards directly reflect the voice of consumers. As consumers spend significant time researching which brand and model to buy for their new car, these awards offer valuable insights into the car-buying public's preferences.
The year 2024 is considered a good time for consumers to buy a new car due to supply stabilization and increased deals. With the Consumer Choice Awards providing a comprehensive overview of consumer automotive perception, potential buyers have a wealth of information at their fingertips to make informed decisions.
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