IAA Mobility 2025: Happening Signifies a Powerful Statement
The International Motor Show (IAA) Mobility 2025 is once again taking centre stage in the heart of the city, with industry expert Jürgen Stackmann hailing its position as right among the population and customers. This year's event has seen a 50% increase in registrations, making it a significant event for the automotive industry and trade.
At the IAA, many new brands, often from Asia, are presenting themselves, offering a diverse range of innovative ideas and products. Stackmann sees the IAA as a valuable source for an overview of the near future and a chance to network with dealers dealing with these new brands.
Stackmann believes that the IAA can set impulses with its theme and format mix, particularly with its thematic focus on multimodality. While he welcomes this focus, he notes that it remains ancillary to an auto show.
The key topics to be discussed at IAA 2025 include automation, software, electromobility, digital transformation, artificial intelligence, cross-border collaboration in industry and supply chains, electrification, hydrogen, fuel cells, hybrid drives, CO2 neutrality, sustainability, recycling, energy transition, charging infrastructure, and new vehicle architectures. Stackmann also expresses a desire for a future vision and positive outlook on individual mobility from the German government at the IAA.
However, Stackmann regrets that some brands are missing from the IAA, indicating marketing costs are often cut in the wrong places. He also expects clear statements from Chinese manufacturers, who still have much to learn in terms of distribution in Germany.
The IAA offers all manufacturers the opportunity to redirect their innovative power and appeal back to the car. Despite the intensification of competition on the German car market due to the presence of new brands, Stackmann does not express any opinion on this matter.
The Autohandel 33. AUTOHAUS SommerAkademie encourages a positive mindset, and the IAA 2025 features a picture gallery for viewing. Stackmann believes that auto shows serve as a thematic focus for professionals and consumers alike.
In conclusion, the IAA Mobility 2025 continues to serve as a strategic pace-setter for the automotive industry, providing a platform for new brands, innovative ideas, and crucial discussions about the future of the automotive industry in Germany.
