KOTA Launches Website Project for Global Brands
Identifying bottlenecks in website performance and strategies for maintaining swift operation
On August 13th, 2025, KOTA, a renowned web agency, embarked on a new project involving websites for global brands. This project was the result of meticulous planning and preparation.
The Website Design and Development Process
The process of designing and developing a website with KOTA involves several key steps:
- Preparation and Planning
- Requirements Analysis: First, the agency conducts an analysis of the client's requirements to understand their goals and needs.
- Project Planning: Following this, a detailed project plan is created, which includes deadlines, budget, and the role of each team member.
- Design Creation
- Concept Development: A creative team develops concepts for the website, reflecting the brand's value and corporate identity.
- Prototyping: Prototypes are then created to test the layout and user experience.
- Development
- Frontend Development: The user interface is developed using HTML, CSS, and JavaScript.
- Backend Development: The server-side logic is implemented using languages such as PHP or Python.
- Database Integration: A database is integrated to store user data and other relevant information.
- Testing and Quality Assurance
- Functional Testing: Static and dynamic content are tested to ensure that all functions work correctly.
- User Tests: Usability tests are conducted to optimise the user experience.
- Launch and Maintenance
- Website Release: The website is deployed on servers and published.
- Maintenance and Updates: Regular updates and maintenance are carried out to keep the website secure and up-to-date.
Potential Results
- Increased User Satisfaction: Through a user-friendly interface and fast loading times.
- Improved Brand Presence: A professionally designed website enhances the company's image.
- Higher Conversion Rates: Through optimised user experience and clear call-to-actions.
- Better Search Engine Optimisation (SEO): Well-structured content and fast loading times improve the website's ranking in search engines.
To ensure a successful project, KOTA offers a free briefing template for website projects and uses a detailed discovery process. The agency also recommends allocating time for testing in project plans and involving actual users where possible. By following these practices, KOTA aims to avoid common pitfalls such as vague goals, too many voices, and conflicting feedback, which can lead to confusion, rework, and misaligned priorities.
For specific information about a particular agency or a specific project, it is recommended to contact the agency directly or check official press releases. KOTA also emphasises clear decisions, realistic expectations, and visible progress throughout the project to ensure a smooth handover. The agency locks in the scope at the start, parks new ideas for post-launch, and offers ongoing access to the same design and development team through their SiteCare service.
KOTA also recommends nominating one or two decision-makers for each project stage and helps clients collate feedback into a single, prioritized list. Adding extra pages or features mid-project can cause major delays due to the need to adjust timelines, resources, and testing. Therefore, KOTA builds realistic schedules and communicates clearly if a change impacts launch dates.
Small decisions that are not addressed in a timely manner can push the entire schedule back. KOTA aligns design, SEO, and content creation from the start, and sets realistic deadlines for content delivery to avoid hold-ups. Late content can significantly delay a project, adding weeks to the timeline.
By following these practices, KOTA aims to deliver high-quality websites that meet the needs of their clients and help them achieve their business goals.
