IGT Seals Multi-Year Deal for Casino Management Systems with Red Earth Casino
Let's Get Down to Brass Tacks: International Game Technology PLC (IGT) is shaking things up in the gaming world, announcing a multi-year partnership with Red Earth Casino in Thermal, California. The deal sees IGT's star-performer, the IGT Advantage Casino Management System (CMS), replacing a competing system.
Post-installation, Red Earth Casino is in for a hardware upgrade on a full floor, complete with Avento's leading-edge capabilities. The Casino will also leverage IGT's W2G Accrual and Mobile Responder modules and tap into M5, IGT's ace content management platform designed to skyrocket the player experience.
Nick Khin, IGT's President of Global Gaming, shared his excitement, stating, "With real-time data and player conveniences becoming increasingly vital, this is an opportune moment for Red Earth Casino to invest in the IGT Advantage CMS, seizing today's and tomorrow's opportunities."
The partnership packs a punch, with IGT's CMS combined with a range of apps and a full-floor hardware upgrade, offering Red Earth Casino immediate efficiency gains and a surge in player satisfaction.
Tech Upgrade Galore:
Red Earth Casino's CMS rollout includes the latest IGT Advantage advancements, such as its cutting-edge FloorNet architecture and SystemWatch.
FloorNet's "message bus" design amps up system performance and reliability, while SystemWatch delivers 24/7 system monitoring, ensuring round-the-clock smooth operations.
Michael J. Broderick, Red Earth Casino's General Manager, expressed enthusiasm about the collaboration, "We're thrilled to team up with IGT to revamp our gaming floor and player loyalty program with the superpowered IGT Advantage CMS. IGT's tech versatility and M5's technology empower Red Earth Casino to offer personalized gaming experiences, ready to scale for future growth."
A Tribe Called Red Earth:
IGT caters to a global gaming audience, offering thrilling, responsible gaming experiences across lotteries, sports betting, gaming machines, and online casino games alike.
IGT boasts partnerships with governments and regulators in over 100 jurisdictions worldwide, operating under the highest standards of service and integrity.
Located in Thermal, California, on Highway 86 between Indio and Brawley, just north of Salton Sea Beach, Red Earth Casino is Southern California's prime gaming and entertainment destination. Owned and operated by the Torres Martinez Desert Cahuilla Indians through the Torres Martinez Gaming Corporation, the Casino features over 350 slot and gaming machines, multiple dining options, and top-tier amenities.
In essence, the switch to IGT's Advantage CMS means Red Earth Casino would gain from:
- Efficiency: improved operational performance through real-time data management and enhanced reporting capabilities.
- Player Delight: personalized player experiences facilitated through dynamic content management and tailored promotions.
- Growth: scalability and compatibility with future technologies, ensuring seamless expansion.
- Hardware and Software Upgrades: a full-floor hardware upgrade with advanced AVENTO capabilities for enhanced system performance and reliability.
- Modules for Improved Operations: W2G Accrual and Mobile Responder modules supporting efficient operational processes and improved response times to customer needs.
- 24/7 Monitoring: continuous system performance ensured by SystemWatch.
This partnership isn't just an upgrade; it's a vital component of Red Earth Casino's strategy to innovate, grow, and lead in the tribal gaming market. Embrace the future, Red Earth Casino-style.
- IGT, partnershiping with Red Earth Casino, is set to revolutionize the gaming world with the implementation of the IGT Advantage Casino Management System (CMS), replacing a competing system.
- Red Earth Casino will not only experience a hardware upgrade on a full floor but also leverage IGT's W2G Accrual and Mobile Responder modules and M5, IGT's content management platform for enhanced player experiences.
- Through this collaboration, Red Earth Casino will exhibit immediate efficiency gains and a surge in player satisfaction due to the CMS, apps, and full-floor hardware upgrade.
- The IGT Advantage CMS rollout at Red Earth Casino includes the latest advancements such as FloorNet architecture and SystemWatch for heightened system performance and reliability.
- IGT, catering to a global audience, offers engaging, responsible gaming experiences across lotteries, sports betting, gaming machines, and online casino games, and has partnerships with over 100 jurisdictions' governments and regulators.
- Red Earth Casino, located in Thermal, California, will benefit from the switch to IGT's Advantage CMS, gaining efficiencies, personalized player experiences, growth opportunities, hardware and software upgrades, modules for improved operations, and 24/7 system monitoring.
