Implementing Facial Recognition Technology in Casino Slots and Wider Applications throughout Las Vegas
Xallient's Facial Recognition Technology Revolutionises Land-Based Casinos
Xallient, a tech company, has developed a cutting-edge facial recognition technology tailored specifically for land-based casinos. The technology aims to boost revenue, improve resilience and compliance, and enhance the consumer experience.
The technology allows pit bosses to incentivize high-spending customers, understand consumer behaviour better, and nearly 100% track targeted players in casinos. This level of precision could potentially convert non-members into members, increasing a casino's gross gaming revenue.
Xallient's VP of product, Mallika Patel, is confident about the technology's potential interest among land-based properties. She emphasises that the primary goal is to enhance the consumer experience first and foremost.
The AI technology for the facial recognition is integrated into the cameras used by the system. Xallient uses quality, low-cost chips to run its software, ensuring maximum value and uptime. The technology is designed to be easy to implement and cost-effective for casinos, with maintenance and tweaks being paid for on a continuing basis.
The technology could be used to automate the process of granting access to specific perks that patrons have won. Guests and VIP clientele could migrate freely to designated hotel rooms and lobbies. Furthermore, it could potentially be used for purposes beyond its primary casino application.
However, specific information on which customers in which casinos worldwide are captured by Xallient's new facial-recognition technology and whose data is used to understand their preferences and improve business operations is not detailed in the available search results. The results only mention the integration of facial recognition in mobile logins and biometric security in online casinos more generally, without naming specific casinos or customer groups where Xallient's technology is applied.
Despite the success of Xallient's technology in theory, its success in practicality remains to be seen. The mass-adoption of the technology in casinos could mark a significant shift in the gaming industry, offering a more personalized and seamless experience for customers while helping casinos to better understand and cater to their high-value clientele.
