In a novel marketing approach, Ruffles unveils an advertisement tailored for Mexico, aiming to alleviate concerns among men about societal expectations.
PepsiCo's snack brand, Ruffles, has unveiled a new campaign in Mexico, aimed at redefining the portrayal of men within one of its largest marketplaces. The six-month-long campaign, named "Libra tu Sabor" or "Unleash Your Flavor", has been developed by New Macho, the male marketing specialist division within U.K.-based agency BBD Perfect Storm.
The campaign is designed to showcase men as most attractive when they're confidently and openly being themselves. It is not intended to promote a specific persona that does not align with the respondents' true values, as research commissioned by PepsiCo found that many men in Mexico struggle with the demands to adopt a persona that does not reflect their true selves.
The research aimed to understand how men in Mexico cope with societal expectations, and the campaign for the Ruffles snack brand is aimed at addressing these issues. The campaign is being launched in Mexico and will run for six months.
BBD Perfect Storm, the agency responsible for developing the campaign, has not revealed which agency specifically developed the campaign for PepsiCo's Ruffles brand in Mexico. However, it is known that New Macho, the male marketing specialist division within the agency, was instrumental in the campaign's creation.
The "Libra tu Sabor" campaign is part of PepsiCo's efforts to redefine the portrayal of men within one of its largest marketplaces. The company is committed to promoting diversity and inclusivity in all its marketing efforts, and this campaign is a testament to that commitment.
In a world where societal expectations can often be overwhelming, the "Libra tu Sabor" campaign is a breath of fresh air. It encourages men to be true to themselves and to embrace their individuality, sending a powerful message that resonates with many. The campaign is sure to make a significant impact in Mexico and beyond, as it challenges traditional norms and encourages self-expression.
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