In a Vaccinated World's Evolving Landscape, Strategies for Marketers to Regain Group Happiness
As summer approaches, the world seems to be gradually resuming the activities we've missed for so long. This is not just a local phenomenon, but a global trend as many countries are opening back up. This piece is part of Adweek's Columnist Network series, and I, Stephanie Nerlich, CEO of Havas Creative, am honoured to contribute my thoughts to this series that focuses on the tactical thoughts and actions of high-level experts.
The resumption of activities is a direct result of the vaccine rollout, which is currently underway. The Centers for Disease Control and Prevention (CDC) has issued new guidance regarding mask usage for vaccinated individuals, offering a sense of reawakening and energy. However, it's important to remember that the world is not currently in a state of complete rightness.
As we move forward, I encourage creatives to harness joy in their campaigns. Joy is a powerful emotion, and it's essential to communicate hope and optimism in our marketing efforts. People are beginning to ease back into the activities they love, and it's our responsibility as marketers to help them reconnect with the things that bring them joy.
My company, Havas Creative, has always been dedicated to creating meaningful connections between brands and consumers. As we navigate this new normal, I believe that our role is more important than ever. We have the opportunity to help people rediscover the world around them, and to do so with a sense of joy and excitement.
In conclusion, as we step into the summer months, let us remember to meet the moment with joy. Let us embrace the opportunities that lie ahead and work together to create a brighter future for all. This piece, titled "Meeting the Moment with Joy," is just one small contribution to that effort.
I hope you find my thoughts insightful, and I look forward to seeing the incredible work that will undoubtedly come from the creative community in the months ahead.
