In-Car Streaming Expands with Cineverse's New App Launch for Vehicle Video Content
Cineverse, a leading provider of direct-to-consumer video streaming services, is set to make a significant leap into the automotive industry. The company is collaborating with Xperi's DTS AutoStage Video Service Powered by TiVo to bring its streaming channels to automobiles for the first time.
Later this year, Cineverse's streaming services, including Cineverse, RetroCrush, Screambox, and Verse Karaoke, will be integrated into TiVo OS. This marks Cineverse's first release of apps specifically targeting in-car infotainment systems.
Verse Karaoke is currently live, with the other services coming soon. The collaboration aims to bring these services to all new BMW models in the U.S., making them among the first available in-vehicle streaming options.
The streaming channels will also be available on TVs through TiVo OS, enabling Cineverse's services to be enjoyed from home on TVs with TiVo OS. Cineverse's MatchpointTM, a media supply chain platform that automates complex workflows and streamlines content delivery, will be available on TiVo OS as well.
DTS AutoStage Video Service Powered by TiVo is a global entertainment platform delivering a content-first approach for the connected car. It aims to deliver a seamless integration of premium content across various platforms, including in-car infotainment systems.
Cineverse's chief product officer, Tony Huidor, has stated that the company sees the emergence of in-vehicle infotainment systems as the next frontier in a rapidly evolving media landscape. This launch represents an exciting step for Cineverse as it ventures into the in-car entertainment sector.
The collaboration between Cineverse and Xperi's DTS AutoStage Video Service Powered by TiVo is set to revolutionise the way people consume media on the go, offering a diverse range of content, from live TV and news to sports, movies, and more, all accessible through their vehicles.
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