Indian Actor Ranveer Singh Introduces Fermented Yeast Protein Supplement in the Country
Anay Mridul, a news reporter with a passion for all things food-related, brings you an exciting development in India's protein market.
Brave Foods, an Indian organisation associated with Bollywood actor Ranveer Singh as co-founder, has launched SuperYou Pro - a vegan protein powder made from biofermented brewer's yeast. This innovative product is set to shake up the market, as more Indians are looking to increase their protein intake from plant-based sources.
SuperYou Pro is a complete protein, containing all nine essential amino acids and boasting a PDCAAS score of 1.0. It's free from soy, dairy, and gluten, and offers a smooth and flavorful texture. With 24-27g of protein per 36g serving, it's a powerful addition to any diet.
The price of SuperYou Pro is ₹3,000 ($34.34) per kg, making it a premium choice for those seeking high-quality vegan protein. The product is verified by India's National Accreditation Board for Testing and Calibration Laboratories, ensuring its safety and efficacy.
SuperYou Pro is manufactured in a GMP-accredited facility certified by the US Food and Drug Administration, further assuring its quality. It's available online, on grocery delivery apps, and in retail stores across India.
As the demand for plant-based proteins grows, other companies such as Cosmix, Soulfuel, and Unived are also offering protein products in India's market. Even fast-food giants like McDonald's are getting in on the action, with vegetarian slices made from soy, pea, and whey now available in West and South India, adding 5g of protein to any burger.
However, the question of whether India has a protein deficiency problem remains unclear. While it's true that agriculture accounts for 15% of India's emissions, with two-thirds of this coming from livestock farming, it's important to note that many Indians consume more protein than ever before.
SuperYou Pro is not just for vegetarians or vegans. It's suitable for gym-goers, athletes, and anyone looking to stay active. By generating less land, water, and greenhouse gas emissions compared to animal protein, SuperYou Pro is also an environmentally friendly choice.
Brave Foods and SuperYou Pro are targeting India's growing performance nutrition market. With 37% of Indian consumers wanting to add more plant proteins to their diet, it's clear that SuperYou Pro is poised to make a significant impact.
As we move towards a more plant-based future, SuperYou Pro is a promising addition to India's protein market. Its launch marks an exciting step forward in the pursuit of sustainable, high-quality protein sources.
