International aspirations bolstered by Cathay Capital's backing at Wedia
The Wedia Group, a leading provider of B2B SaaS solutions for Digital Asset and Social Media Management, is undergoing a significant transformation. The company, headquartered in France, Germany, and Canada, has secured private investment to transition to a privately held company.
Cathay Capital, a prominent private equity and venture capital firm, is one of the key investors in this transition. Based in Europe, North America, and Asia, Cathay Capital supports companies in unlocking growth opportunities, expanding internationally, and undergoing sustainable transformation.
Alongside Cathay Capital, Wedia's Founder and CEO, Nicolas Boutet, and the Wedia management team, are driving this change. The private debt financing supporting this process is provided by Financière Arbevel, an independent asset management company and a leading player in the small and mid-cap universe.
With over 100 employees based in Paris, Limoges, Berlin, and Frankfurt, the Wedia Group is poised to meet the challenges of digital transformation and continue to support brands in the creation, distribution, and optimization of their digital content on a global scale.
Wedia's strategic move aims to accelerate growth in the Digital Asset Management and Social Media Management sectors. The company serves over 4,000 customers in more than 120 countries, making it one of the top five European players in these two sectors undergoing rapid transformation.
In the digital content era, mastering visual marketing across photos, videos, 3D content, and their distribution on social media platforms like Instagram, TikTok, Facebook, and Pinterest is essential for brands and their agencies. Wedia offers unique SaaS solutions for Digital Asset Management and Social Media Management, with an easy-to-use platform, a data-centric approach, and extra support fully configurable to suit customer's needs.
The Wedia Group, with its robust client base and innovative offerings, has garnered recognition from prestigious clients like Decathlon, Universal, Merck, and NASA, and leading technology analysts such as Gartner, Forrester, and Constellation Research.
Nicolas Boutet, Founder and CEO of Wedia, aims to establish Wedia as a European leader through international organic growth, the launch of new solutions and innovations related to AI, and strategic acquisitions to contribute to market consolidation. The company's strategic vision is to drive the digital transformation of marketing by making it ever more visual, social, and contextual, with personalized content designed specifically for each audience.
In 2023, the Wedia Group generated almost €14 million in sales, with over 80% coming from SaaS revenue. With the new investment and strategic direction, Wedia aims to become the leading European player and the essential partner for marketing and communications departments worldwide. The company will enhance its SaaS offerings with the most advanced AI technologies to meet the needs of marketing and communications professionals.
The European Investment Fund (EIF), affiliated with the European Investment Bank (EIB), is also supporting the Wedia Group's growth. The EIF helps European micro, small, and medium-sized enterprises access financing, and InvestEU consolidates various EU financial instruments to make financing investment projects in Europe simpler, more efficient, and more flexible.
The private debt financing supporting this process is provided by Crédit Agricole CIB. Ardian, a company that, together with Cathay Capital, Nicolas Boutet, and the Wedia management team, takes Wedia Group private, is also involved in this transition.
As the Wedia Group embarks on this new chapter, it remains committed to its mission of helping businesses manage, distribute, and measure the effectiveness of their marketing content across various channels, enabling them to thrive in the digital age.
