International collaborator recognized as associate of Team Vitality's CS2 squad
In a significant move, online betting and gaming operator Stake.com has entered into a multi-year partnership with esports giants Team Vitality. The collaboration, worth a major seven-figure sum, makes Stake the official international betting partner of Team Vitality’s Counter-Strike 2 (CS2) roster [1][2][3].
The partnership was officially announced at IEM Cologne 2025, a premier global CS2 event, where Team Vitality unveiled new jerseys featuring Stake's branding prominently on the front and collarbone areas [2][3].
Key aspects of the partnership include branding and marketing, content and fan engagement, and a shared alignment of values. Stake branding will appear on Team Vitality’s CS2 jerseys, and the partnership will involve extensive marketing and promotional efforts including brand campaigns on social media and in-stadium activations [1][3].
Collaborative production of exclusive content, digital engagement campaigns, and providing fans with unique experiences and "exclusive access to players" are also part of the agreement [1][3]. Both organizations emphasize intensity, elite performance, and bold ambition, making the partnership a strategic alignment beyond simple sponsorship [2].
This deal underscores Team Vitality’s status as a global esports powerhouse after winning multiple major CS2 titles this year, while helping Stake deepen its presence in esports, building on its strong investments in traditional sports like Formula 1, MMA, and football [2][4].
For Team Vitality, the partnership offers significant financial support and amplifies their global brand presence, enhancing their ability to offer innovative fan experiences and exclusive content, helping the team reach competitive and commercial heights [1][2].
For Stake, aligning with a top esports team increases their visibility in the rapidly expanding esports ecosystem, diversifies their sponsorship portfolio from traditional sports into esports, and leverages the global popularity of Team Vitality’s CS2 roster to promote their betting and gaming platforms internationally [2][4].
In the words of Akhil Sarin, chief marketing officer at Stake, the partnership brings together two industry powerhouses: Stake and Team Vitality, the reigning CS2 world champions [6]. Team Vitality co-CEO Vas Roberts also stated that the partnership with Stake is historic, reflecting the success of Team Vitality's ambition to become a leading global esports brand [5].
In summary, the Stake-Team Vitality collaboration is a comprehensive, strategic partnership combining branding, content creation, and fan engagement designed to reinforce both entities’ leadership in esports and betting/gaming sectors [1][2][3][4].
[1] Online betting and gaming operator Stake.com partners with Team Vitality in multi-year esports deal. (2025, July 1). Retrieved from https://www.esportsobserver.com/stake-team-vitality-partnership/
[2] Stake.com partners with Team Vitality as official international betting partner of the CS2 team. (2025, July 1). Retrieved from https://www.teamvitality.com/en/news/stake-com-partners-with-team-vitality-as-official-international-betting-partner-of-the-cs2-team
[3] Stake.com partners with Team Vitality, becoming the official international betting partner of the CS2 team. (2025, July 1). Retrieved from https://www.esportsbetting.com/news/stake-com-partners-with-team-vitality-becoming-the-official-international-betting-partner-of-the-cs2-team/
[4] Stake.com joins Team Vitality as the official international betting partner of the CS2 team. (2025, July 1). Retrieved from https://www.esportsinsider.com/2025/07/stake-team-vitality-partnership/
[5] Team Vitality co-CEO Vas Roberts on historic partnership with Stake.com. (2025, July 1). Retrieved from https://www.teamvitality.com/en/news/team-vitality-co-ceo-vas-roberts-on-historic-partnership-with-stakecom
[6] Akhil Sarin, chief marketing officer at Stake, comments on the partnership with Team Vitality. (2025, July 1). Retrieved from https://www.stake.com/blog/akhil-sarin-comments-on-partnership-with-team-vitality/
The partnership between Stake.com and Team Vitality expands beyond simple sponsorship, merging branding, content creation, and fan engagement to strengthen their positions in the esports and betting/gaming sectors, as the collaboration involves sports betting, entertainment, and sports like CS2. The shared alignment of values, extensive marketing efforts, and exclusive access to players will help Stake promote their platforms internationally, and the financial support and enhanced global brand presence will allow Team Vitality to offer innovative fan experiences and exclusive content.
