International gaming company, Games Global, enters the lottery market for growth and diversification.
Casino games developer Games Global is making a significant move into the iLottery market, partnering with experienced content distributor EQL Games. This collaboration is aimed at developing a suite of games tailored for iLottery, leveraging Games Global's extensive industry experience and high-quality offerings.
Games Global has established a dedicated business unit for developing eInstant games, and the company's senior leadership team boasts strong Lottery industry experience. The dedicated iLottery studio is already hard at work on the suite of games, which will be specifically designed for iLottery and attuned to the needs and requirements of iLottery customers.
EQL Games, a valued partner for Games Global, brings platform integrations with lotteries in various jurisdictions to the table. The company has operational iLottery platform integrations in multiple countries, including the United Arab Emirates, United States, and Peru. This partnership will enable the availability of Games Global's eInstant games, further expanding EQL Games' content offerings.
Mark MacCombie, executive vice president for new business and strategic investments at Games Global, emphasized the potential for leveraging Games Global's iGaming pedigree for the benefit of the Lottery gaming sector. He expressed the company's passion for creating outstanding, successful games for all its customers.
Walter Bugno, Games Global CEO, stated that the company is investing its extensive capabilities and gaming DNA into the world of Lottery. He highlighted the partnership with EQL Games as a significant step in this direction.
Brad Cummings, founder and CEO of EQL Games, shared his excitement about partnering with Games Global to enter the lottery space. He views this partnership as an opportunity to enhance EQL Games' business and to continue giving its lottery partners the best content options in the world.
The first suite of eInstant games will be launched with an undisclosed national lottery operator, with a regular cadence of games following the initial launch. The national lottery operator with whom Games Global launched its first suite of eInstant games together with EQL Games is Camelot Group.
The new eInstant games will be made available to World Lottery Association (WLA) members, further expanding the reach of both Games Global and EQL Games in the iLottery market. With its scale, experience, and quality, Games Global is a powerful addition to EQL's iLottery Marketplace, and this partnership is set to revolutionize the iLottery gaming landscape.
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