Introducing Giorgio Armani's Impact and Richard Gere's Collaboration: Revolutionizing Hollywood Stars' Attire to resemble American Playboys
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In the year 1980, the movie "American Gigolo" graced the silver screen, marking a significant turning point in fashion. The film, directed by Paul Schrader, was ahead of its time in its use of Giorgio Armani's designs to create a modern look.
The movie's protagonist, Julian Kay, played by Richard Gere, wore suits that were new to many. Unlike the boxy and brown suits the author's father used to buy at Alandales in Beverly Hills, Julian Kay's suits were sleek, semi-feminine, and in softer colors like cream, tan, taupe, and anthracite. The cuts of these suits were looser and drapier, a departure from the author's father's suits.
Armani's involvement in the film began before Richard Gere was cast, initially linked to John Travolta. His designs helped establish Armani's distinctive menswear style, popularizing lightweight suits and softer colors. This marked a departure from the hirsute and aggressively "heterosexual" styles of the previous era, blurring the lines of sexuality.
The open collars and jeans-with-jackets styles of the Hollywood seventies were bent into something modern through Armani's designs. The suits worn by Julian Kay were designed to travel and change with the light, reflecting his transitions between different social circles.
The CAA training video, featuring cameos by Ben Stiller and Sly Stallone, was phenomenal and showcased Armani's designs. The power ballad in the video referred to the agency as a "well-tuned Armani machine," featuring numerous references to Armani's designs. The video showcased a series of power-suited individuals, emphasizing the impact of Armani's designs on the agency's power dynamics.
The CAA training video was not the only place Armani's designs were showcased. The movie depicted locations such as the Polo Lounge, Perino's, and Westwood Village, all of which were adorned with Armani's designs. Richard Gere even drove a convertible Merc in the movie's opening scene, similar to the one the author's father had, a 450 SL.
The author expresses that if it was possible to look like Julian Kay, it would have been appealing. Armani's designs in "American Gigolo" were instrumental in ending the seventies fashion era, according to the author. The CAA training video referred to the agency as a "well-tuned Armani machine," highlighting the influence of Armani's designs on the agency's image.
In conclusion, "American Gigolo" was more than just a movie; it was a fashion statement. Giorgio Armani's designs revolutionized the fashion industry, marking the end of the seventies fashion era and ushering in a new era of modern, sleek, and sophisticated fashion.
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