Introducing Loop: Polar's New $200 Screenless Wearable Device
Polar Launches Screenless Fitness Bracelet: The Polar Loop
Fitness tracking company Polar has entered the no-screen wearables market with the launch of their new product, the Polar Loop. The device, priced at $200 and with no subscription fees, is designed to appeal to users who prefer a discreet, stylish, and lightweight fitness tracker without the distraction of a screen or subscription services.
The Polar Loop's integration with the Polar Flow app is a potential differentiator. The app's intuitive navigation, a key factor, allows users to view stats, analyze sleep and training data with ease. However, our lead writer for wearables, Vanessa Hand Orellana, has noted that the Polar Loop's app navigation is less intuitive compared to some competitors.
The Polar Loop logs steps, sleep patterns, and daily activity patterns, providing users with essential fitness data. Its success may be influenced by its performance and the value it offers compared to other devices in the market, such as the athlete-favorite wearables like the Whoop band and Oura Ring.
The device's eight-day battery life with continuous use and its ability to store four weeks' worth of data further add to its appeal. It is available in the colours Greige Sand, Night Black, and Brown Copper, with additional band colours available for an extra $20 each.
Preorders for the Polar Loop opened on Sept. 3 and it will start shipping on Sept. 10. The Polar Loop's data translation into clear, actionable insights is a key factor in its potential success. Its screen-free design, coupled with its basic activity tracking features, could win over fans for the Loop, especially those valuing simplicity and design over complex smartwatch features.
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