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Investigation

Following a 16% reduction in price, the monthly sales of the Volkswagen ID.3 in China surpassed the previous sales record for the model.

Exploration
Exploration

Investigation

In a significant turn of events, the Volkswagen ID.3 electric vehicle in China has seen a remarkable 305% increase in sales from June to July 2023. This surge is attributed to a price reduction implemented by SAIC-Volkswagen in early July.

The starting price of the ID.3 dropped from 142,900 yuan to 119,900 yuan (19,800 USD to 16,600 USD), resulting in a 16% decrease in price. The Chinese version of the ID.3 is now offered in two versions: a base configuration priced at 119,900 yuan and a higher-end variant with a price tag of 149,900 yuan (20,800 USD).

Despite this impressive growth, the sales of the Volkswagen ID.3 are still less than those of the BYD Dolphin and Yuan Plus (ATTO 3). The BYD Yuan Plus (ATTO 3) has a lower starting price compared to the Volkswagen ID.4, which starts at 155,900 yuan (21,600 USD) in China. The Volkswagen ID.6, priced at 195,900 yuan (27,200 USD), also has a higher starting price than the BYD Dolphin and Yuan Plus (ATTO 3).

The ID.3, with its 57.3 kWh ternary lithium-ion battery pack, boasts an impressive range of 450 km as determined by China's New Energy Vehicle Test Procedure (CLTC). The vehicle is powered by a rear-mounted electric motor capable of producing a peak power of 170 horsepower (125 kW) and a peak torque of 310 Nm.

In July 2023, the Volkswagen ID.3 sold 7,378 units in China, a significant achievement as the monthly sales volume for this model had never exceeded 5,000 units in the Chinese market during 2021. The Volkswagen ID series in China, including the ID.3, ID.4, and ID.6, collectively sold 12,922 units in July 2023, marking the most robust month for Volkswagen's pure electric models in China thus far in 2023.

It is important to note that some models may not be fully sold in the Chinese market due to logistics and distribution reasons, and some models may not be fully available due to export reasons. The sales data for the ID.3 may differ from other articles due to these reasons.

The Volkswagen ID.3 faces competition from two BYD models, the Dolphin and the Yuan Plus (ATTO 3), in the Chinese market. It is suggested that Volkswagen may be able to boost sales for the ID.4 and ID.6 by adopting a similar price reduction strategy as for the ID.3.

However, the article does not provide any new information about the specifications, range, or battery capacity of the BYD Dolphin, Yuan Plus (ATTO 3), ID.4, or ID.6. The Chinese iteration of the ID.3 is 4261 mm in length, 1778 mm in width, 1568 mm in height, and has a wheelbase of 2765 mm.

In June 2023, Volkswagen itself was the top automaker selling the ID.3, ID.4, and ID.6 electric models in the Chinese market before the ID.3 price reduction was implemented; no other manufacturers surpassed Volkswagen in sales of these specific models at that time.

The article does not mention any new developments or updates regarding the Volkswagen ID series or the BYD Dolphin and Yuan Plus (ATTO 3) in the Chinese market.

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