Investigation Reveals American Sportsbooks Lacking in Implementation of Responsible Gaming Policies
Title: Gambling Operators Slacker on Responsible Gambling Messaging on Social Media, Study Suggests
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A Quick Glance
- Online casino operators may not be promoting responsible gambling enough on social networks
- The AGA claims non-sponsored posts don't need to include responsible gaming jargon
- The average daily social media posts from the four analyzed operators reached nearly 240
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Which operators are out of line when it comes to promoting responsible gambling on social media? A recent study by Michael Savio points a finger, according to an article on x.com. In the study, Savio investigated four online casino operators and found that their social media posts lacked consistent messages promoting responsible gambling practices.
Non-sponsored posts, it seems, bear the brunt of this issue. The American Gaming Association (AGA) has acknowledged that these posts don't need to incorporate responsible gambling verbiage, leaving some leeway for operators to prioritize promotions over responsible gambling messaging.
These operators, on average, post around 237 times each day on social media. That's a significant number of chances to promote responsible gambling, yet statistics suggest that the message isn't getting through.
Savio, known for his thorough coverage of the online casino industry, sheds light on this concerning issue. His study not only calls for better regulation but also encourages operators to reinforce responsible gambling practices more consistently across all platforms. While the specifics of his study remain unclear, these are general observations into why responsible gambling might not always be a priority on social media for some operators.
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The four analyzed online casino operators, including those in Las Vegas, may not be emphasizing responsible gambling practices enough in their non-sponsored social media posts, according to a recent study by Michael Savio. This study suggests that these operators, who collectively post around 240 times daily on platforms like sports betting and online casino, are missing out on numerous opportunities to promote responsible gambling.
